Level

HelloFresh

Senior Frontend Developer, Market Innovations

HelloFresh is hiring a Senior Frontend Developer, Market Innovations in Toronto, Canada. It pays CAD 130k-CAD 150k a year and Level rates it ; you can apply on HelloFresh.

Level's read on this job

  • On Level's scale, this software engineer role is Uses AI ●●○○: an ordinary role that requires AI tools.
  • Some of the work can be done remotely, according to the posting.
  • The posting mentions Claude, Copilot and Cursor among its tools and skills.
  • Level classes it as a senior role.
  • HelloFresh has 385 other open roles on Level.

AI in this role

Builds scalable frontend web applications and e-commerce solutions utilizing AI coding assistants in daily workflows.

claudecopilotcursorclaude-codereacttypescriptai-coding-agents
frontend-developmentfullstack-developmentdevopse-commerce

About the role: What's in the Box

Our New Ventures team is focused on growing our global footprint by launching our core products in new markets and expanding across multiple brands and verticals. We’re a globally distributed team operating across 7+ brands in 15+ countries, building desirable products and seamless, engaging experiences that customers haven’t seen before. With many exciting projects underway, we’re driven to generate the next billion-dollar business—so if you’re passionate about tackling bold challenges, join us!

We are a close-knit group of engineers of different stripes - developers, designers, and product owners - who are working together to solve interesting e-commerce and supply chain problems around how people eat. Sometimes, this involves implementing features to improve the user
journey and making it easier for our customers to buy amazing food. Other times, this means creating stable software solutions that keep our distribution centers running.

We are looking for an engineer to help implement solutions & write beautiful code, working with various team members as we build out our consumer facing applications & the infrastructure that supports them. As a member of our Toronto team, you’ll work with highly-skilled engineers, who in collaboration with our other global teams, have turned HelloFresh into the #1 meal delivery service in the world!

What You’ll Do: The Recipe

  • Design, develop, and deploy software solutions across HelloFresh markets and brands, with a focus on building great experiences for our customers and internal users
  • Take ownership of features end-to-end, from understanding the problem and shaping the solution through development, quality engineering, deployment, and monitoring
  • Work closely with Product Owners, Designers, and other engineers to turn customer and business needs into simple, scalable solutions
  • Build modern, accessible, and performant frontend experiences using React, TypeScript, and related technologies
  • Contribute across the full stack, including APIs, backend services, integrations, and data where needed
  • Participate in technical discovery, architecture, and design discussions, helping the team make pragmatic technical decisions
  • Apply DevOps practices and engineering best practices to build, deploy, and operate reliable software
  • Use AI coding agents as part of your everyday engineering workflow to explore, plan, develop, debug, and improve software
  • Continuously develop your technical skills and share knowledge with the team through code reviews, pairing, mentoring, and technical discussions

What You’ll Bring: The Ingredients

  • An active, solution-oriented member of an autonomous, cross-functional agile team, collaborating with Product Owners, Designers, Backend and Frontend Engineers, and other stakeholders
  • 4+ years of professional software development experience working in an agile software development team
  • 2+ years of hands-on experience with React and TypeScript, or a similar modern JavaScript framework such as Angular or Vue
  • Strong understanding of frontend architecture, component design, state management, API integration, performance, and accessibility
  • Proven experience delivering end-to-end features, taking ownership from initial implementation through deployment and monitoring
  • Hands-on experience with continuous delivery and deploying customer-facing applications
  • Experience writing unit, integration, and functional quality engineering tests, as well as working with practices such as TDD or BDD
  • Solid understanding of backend architecture, with the ability to work with APIs, service contracts, and backend engineers to deliver end-to-end solutions
  • Experience with server-side technologies such as Next.js, Nest.js, Remix, Node.js, or similar
  • Proficiency with GraphQL and/or REST APIs, with a working knowledge of SQL for data exploration and product requirements
  • Experience with monitoring and observability tools such as Honeycomb, Sentry, Datadog, or New Relic
  • Experience working with experimentation, such as A/B or multivariate testing
  • Comfortable working with cloud-based applications, CI/CD, and modern DevOps practices
  • A solid understanding of product engineering principles and a willingness to challenge requirements and help identify the right solution for the customer and business
  • Working knowledge of one or more backend languages such as Node.js, Python, Go, or Java
  • Solid hands-on experience with AI coding agents such as Claude Code, Cursor, or Copilot beyond casual experimentation. You use AI as a thought partner to navigate unfamiliar codebases, explore solutions, plan and implement changes, and improve your development workflow. You understand that the quality of AI output depends heavily on the context, specifications, constraints, and examples you provide, and you have practical habits around reviewing, testing, and validating AI-generated work.
  • Bonus if you have experience with mobile app development, either through React Native or native iOS/Android

What we Offer: The Toppings

  • Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • RRSP Matching - Competitive RRSP matching program offered
  • Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
  • Family Benefits - A parental leave top-up program for expectant parents.
  • Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
  • Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

 

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Toronto, ON Pay Range$130,000—$150,000 CAD

How we rate this

Senior Frontend Developer, Market Innovations at HelloFresh rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Frontend DevelopmentFullstack DevelopmentDevOpsE CommerceClaudeCopilotCursorClaude Code

Also common in software engineer jobs at this level

Pay

Typical software engineer job
$168k

Use the typical software engineer figure as a reference when pay comes up. See software engineer jobs

Questions you could be asked

  1. Tell me about a project where frontend development was part of your work. What did you do?
  2. Tell me about a project where fullstack development was part of your work. What did you do?
  3. Tell me about a project where devops was part of your work. What did you do?
  4. Tell me about a project where e commerce was part of your work. What did you do?
  5. Walk me through how you've used Claude in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: Frontend Development, Fullstack Development, DevOps, E Commerce, and Claude. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
  • Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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