Senior Lifecycle Marketing Manager (all genders)

AI in this role

Own lifecycle marketing strategy for mature customer segments across global subscription brands.

lifecycle-marketingcrmcustomer-retentionmerchandising

The role

For our global Mature Customer Marketing team in Berlin, we are looking for a Lifecycle Marketing Manager to own the lifecycle strategy for one these topics: merchandising, or partnerships & retail media.

The Mature Customer Marketing team sits within the HelloFresh Group’s Global Customer Lifecycle organization. Our mission is simple: keep active customers active, and make sure they get the most out of their subscription — across our 6 brands, 18 countries

Compensation & Financial Wellbeing

You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
Enjoy savings on your weekly HelloFresh box.
Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

Support your mental wellbeing with access to platforms like Headspace and Spill.
Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

Balance your life with our flexible hybrid model.
Recharge with sabbatical leave options in addition to standard time off.
Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

Enjoy tasty in-office meal deals and fresh food options.
We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

How we rate this

Senior Lifecycle Marketing Manager (all genders) at HelloFresh rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Lifecycle MarketingCrmCustomer RetentionMerchandising

Questions you could be asked

Tell me about a project where lifecycle marketing was part of your work. What did you do?
Tell me about a project where crm was part of your work. What did you do?
Tell me about a project where customer retention was part of your work. What did you do?
Tell me about a project where merchandising was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Lifecycle Marketing, Crm, Customer Retention, and Merchandising. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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