Level

Majid Al Futtaim

Senior Manager- Creative

AI in this role

 

JOB TITLE
Senior Manager, Creative | Holding | Corporate Communications

ROLE SUMMARY
Own creative direction, brand expression, and creative quality across Corporate Communications outputs, ensuring every campaign, asset, event expression, leadership communication, social format, and multimedia deliverable is distinctive, consistent, audience-relevant, and aligned to MAF’s brand identity and reputation objectives. The role provides creative leadership across channels while enabling faster, more modern, AI-assisted creative production.

ROLE PROFILE

  • Define and lead the creative vision for campaigns, brand assets, content, events, and digital communications.
  • Ensure high-quality, consistent, accessible, and brand-aligned creative output across internal and external partners.
  • Convert communication strategies into compelling campaigns, visual identities, storytelling frameworks, and design systems.
  • Collaborate with Brand, Communications, Social, Events, and Leadership teams to address diverse creative needs.
  • Implement AI-powered creative processes to improve ideation, design, production efficiency, and scalability while maintaining governance.
  • Leverage campaign insights, performance metrics, and stakeholder feedback to continuously enhance creative effectiveness.
  • Develop and maintain creative standards, design toolkits, and reusable assets to ensure consistency across all corporate communications.


REQUIREMENTS

  • Bachelor’s degree in Design, Marketing, Visual Communication, Creative Direction, or a related field.
  • 8–10 years of experience in creative leadership and managing end-to-end creative functions.
  • Strong background in brand design, visual identity development, and creative strategy.
  • Proven experience in campaign development, digital creative execution, and multimedia production.
  • Demonstrated ability to manage and oversee agencies, freelancers, and external creative partners.
  • Expertise in creative quality governance, ensuring consistency, brand alignment, and high-quality output across channels.


WHAT WE OFFER

  • At Majid Al Futtaim, we’re on a mission to create great moments, spread happiness, and build experiences that stay in our memories for a lifetime.Over the past 27 years, we have built a strong reputation as a regional market leader in what we do.Join us and be part of a friendly, positive environment, working alongside more than 45,000 diverse and talented colleagues who are all guided by our Leadership Model.

 

How we rate this

Senior Manager- Creative at Majid Al Futtaim rates 32 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

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