Senior Manager, Editorial Content, Visa.com

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Role Summary:

The Sr Manager, Editorial Content for Visa.com will lead the editorial content strategy, governance and operating model for Visa.com, ensuring content is useful, discoverable, on-brand and executable at global scale. This role connects B2B and B2C business priorities with audience needs, embeds SEO, AEO and GEO practices into content development, and directs contractor-supported production to improve quality, consistency, speed and measurable business impact.

Key Responsibilities:

Editorial strategy and roadmap governance:

• Leverage and evolve the Visa.com editorial strategy and content roadmap to turn B2B and B2C priorities into actionable briefs
• Work with Visa content owners to identify content opportunities and gaps across priority journeys, markets and audiences using business goals, search insights, user needs and performance data.
• Develop periodic priority content directly, including strategic page copy, thought leadership, campaign landing pages, toolkits and executive-ready recommendations.

Content governance and standards:

• Own and evolve Visa.com editorial governance, including voice and tone, page purpose, content quality, accessibility, lifecycle, review, reuse, localization and retirement standards.
• Establish clear intake, prioritization, review and approval practices that align global content owners, business teams, regions and publishing partners.
• Create templates, playbooks and reusable content patterns that improve consistency and reduce avoidable rework.

Seo, Aeo and Geo integration:

• Partner closely with the SEO, GEO and AEO team to translate search and AI-visibility insights into content strategies, briefs and optimization plans.
• Embed keyword, entity, structured-content, answer-first, internal-linking and citation-readiness practices into priority workflows.
• Help scale a content-effectiveness framework and use performance findings to improve discoverability, engagement, conversion and AI visibility.
• Contractor and delivery management:
• Manage editorial contractor(s), including work intake, assignments, prioritization, briefing, quality review, feedback, capacity and delivery tracking.
• Maintain a transparent content pipeline and ensure assignments meet agreed standards, timelines and stakeholder expectations.
• Balance contractor-supported production with selective hands-on writing and editing for high-priority or complex work.

Global partnership and execution:

• Work with B2B, B2C, product, brand, legal, regional digital leads and global teams to plan content for global use and market execution.
• Support localization and regional adoption by distinguishing globally governed content from areas where local adaptation is appropriate.
• Represent editorial requirements in cross-functional roadmap, design, analytics, project management and governance forums.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 2 years of work experience with a PhD.

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 3 or more years of experience with a PhD.
• Minimum of 8 years experience leading digital editorial strategy, web content, content governance or content operations within a matrixed environment.
• Understanding of SEO and emerging AEO/GEO practices, including how content structure, authority, entities and answer quality affect discoverability.
• Excellent writing, editing, briefing and storytelling skills across B2B and B2C audiences.
• Demonstrated ability to manage contractors or agencies, prioritize a portfolio and provide clear direction and feedback.
• Experience partnering across brand, design, product, legal, analytics, regional and global teams.
• Strong judgment, influence and stakeholder-management skills, with the ability to turn ambiguity into practical standards and plans.
• Comfort using performance data and audience insights to make content decisions and recommend optimization.

Information for US Applicants

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer