Senior Manager, Regional Customers, Mexico

Job Description Summary:

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview:

Analyze and operate tactical plans and commercial activities in the accounts assigned to your Account Team, with a focus on the assigned categories within the NARTD portfolio, supporting the KAM according to the defined strategy to guarantee the availability and visibility of the product portfolio in the market

• The role requires deep understanding of Modern Trade as well as strong leadership and accountability to influence our cross-functional System teams towards consumer- and customer-relevant plans that drive revenue, share of value and profit growth with a sustainable long-term competitive advantage.
• Execute commercial tactical plans to guarantee compliance with sales and profitability objectives assigned by Lead KAM and KAM
• Manage customer-facing categories in operational terms and delivery compliance
• Manage commercial relationships of categories and assigned customers, managing the direct relationship with Category Buyer and Sales Assistant of self-service chains
• Support coordination of operational activities of administration and supply
• Develop a deep understanding of key customer needs and requirements to prepare customized solutions
• Monitor customer performance under the metrics stipulated in the category and suggest improvement actions when necessary
• Follow up on orders and analyze various process, quality, and performance indicators (e.g., fill rate, turnover, price)
• Develop strategic plans to unlock growth opportunities with Modern Trade formats focused on occasion development and portfolio expansion opportunities.
• Manage key customer relationships to collaborate on building the activation calendar by briefing marketing for brand/communications needs while co-developing customer plans with bottlers and customers.
• Coordinate with customers and bottlers the implementation of planned activities.
• Deploy category vision and ensure consistency of value propositions for Modern Trade formats in its market (e.g. recruitment, trial, frequency) in collaboration with the customer and bottlers.
• Develop customer business plan in collaboration with bottlers, including brand and package portfolio priorities and activation plans.
• Be the System expert on Modern Trade business/formats, able to reflect a consumer, shopper, and local customer’s perspective as well as a System execution capability within the customer/channel.
• Provide insight into category growth opportunities to category leads and to country operations.
• Partner with OU category leads to align - occasion-centric – on key categories and activation to deploy with customer different formats/banners while including experiential marketing.
• Manage customer-specific DME as well as DME allocated to perform the work in scope.

• Education Requirements: Bachelor's Degree

• Related Work Experience:
  • 3+ years of leadership experience in customer management, commercial, and operational marketing.
  • Senior and strategic customer management across territories and bottlers with an execution perspective.
  • Strong planning, communication, and collaboration skills.
  • Ability to think from planning to execution and solid system customer, commercial, and brand management.
  • Desirable: candidates with Bottler experience

• Functional Skills:
  • Mastery of (Required): System Planning, Channel/Shopper Marketing, Customer Management, RGM, including Segmentation & OBPPC, and System and Customer Economics.
  • Broad Expertise In (Good To Have): Turning Insights (Consumer, Shopper, Customer) Into Strategy, Category Management, Value to Market, Project Management, and Supply Chain.

• Communication Focus:
  • Internal communication includes providing direction to marketing for brand/communications needs for path-to-purchase activation with Modern Trade formats.
  • External communication includes customer engagement across all markets in Latin America and at HQ level.
  • Influencing and negotiation skills are essential for this role, as it will influence action on mutual strategies as well as securing investment for implementation.

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the next chapter.

• Exposure to World-Class Leaders: Access to global marketing leaders who will expand your network and expose you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.