AmazonSenior Marketing Manager, Carrier Services
Amazon is hiring a Senior Marketing Manager, Carrier Services in Nashville, United States. It pays $156k-$211k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Level rates this marketing role Little AI ●○○○: aI is not part of the work.
- The listed pay starts 6% above the typical marketing posting on Level.
- Tools and skills the posting cites include growth marketing, campaign management and paid digital marketing.
- Level classifies it as a senior role.
- Level lists 20,000+ other open roles at Amazon.
AI in this role
Lead multi-channel digital marketing campaigns and acquisition strategies to grow Amazon's Relay transportation network.
Key job responsibilities
• Own and execute paid and non paid digital programs across search, email, display, social, OOH channels and more to acquire and retain Relay carriers at scale
• Partner with relevant teams and stakeholders to strategize and execute multi-channel campaigns and monitor performance / optimize investments to generate growth
• Drive needle moving initiatives to drive Relay carrier acquisition and carrier engagement at scale, including promotions/ incentives.
• Short term (1year) and long term (3 year) planning to deliver carrier acquisition and engagement targets.
• Develop brand positioning and creative assets that resonates with customers and generates growth and brand loyalty
• Define and create assets for all digital campaigns, execute A/B testing, programming, scheduling, reporting, and proactively suggest data-driven optimizations
• Develop, deploy, analyze, and disseminate comprehensive reporting
• Serve as a subject matter expert for paid digital marketing trends
• Maintain and strategize budget and forecasts across paid channels
• Support the creation and promotion of content that addresses the needs of our customers, enhances their experience, and generates growth for our brand
About the team
The Relay Acquisition Marketing (RAM) team is responsible for driving carrier acquisition, engagement, and retention for ‘Amazon Relay’ — one of the largest freight marketplaces in North America and key component of Amazon’s middle mile transportation network with ~50,000 active carrier base. RAM operates across the full carrier lifecycle: attracting new carriers through paid media, email prospecting, influencer campaigns, and strategic promotions; deepening engagement through personalized lifecycle communications and real-time liquidity campaigns; and retaining carriers via automated re-engagement programs and loyalty incentives. The team manages a $29M+ annual budget spanning search engine marketing, digital brand awareness channels (YouTube,Meta, LinkedIn etc) , MarTech platforms (Marketo, Adobe analytics etc.) and creative development. RAM partners closely with other teams in Carrier Services, Relay Product and Tech, Relay Central and external agencies to optimize channel performance and campaigns, build attribution frameworks and scale automation to deliver goals like carrier onboarding and carrier engagement metrics.
Basic qualifications
- 7+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience managing multi-million dollar marketing budgets with the ability to link marketing investment to business outcomes.
Preferred qualifications
- Master's degree in marketing, communications, business, or equivalent
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience developing and executing brand positioning, creative strategy, and content marketing at scale
- Demonstrated experience owning full-funnel acquisition metrics (traffic → applications → conversions → retention)
- Understanding of SEM/SEO principles, influencer marketing, and long-form/video content strategies
- Experience building measurement frameworks, defining KPIs, and optimizing campaigns using data
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, AZ, Tempe - 156,100.00 - 211,200.00 USD annually
USA, GA, Atlanta - 156,100.00 - 211,200.00 USD annually
USA, TN, Nashville - 140,500.00 - 190,100.00 USD annually
USA, WA, Bellevue - 156,100.00 - 211,200.00 USD annually
How we rate this
Senior Marketing Manager, Carrier Services at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- This job starts at
- $156k
- Typical marketing job
- $147k
This posting starts 6% above the typical marketing job. See marketing jobs
Questions you could be asked
- Tell me about a project where growth marketing was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Tell me about a project where paid digital marketing was part of your work. What did you do?
- Tell me about a project where a b testing was part of your work. What did you do?
- Tell me about a project where budget management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Growth Marketing, Campaign Management, Paid Digital Marketing, A B Testing, and Budget Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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