Senior Paid Media Channel Manager
Bybit is hiring a Senior Paid Media Channel Manager in Abu Dhabi and Kuala Lumpur. Level rates it ; you can apply on Level.
AI in this role
Scale global paid media campaigns and optimize user acquisition funnels across major platforms at Bybit.
About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Key Responsibilities- Own and scale global Big Media campaigns across Meta, TikTok, Google, X, and other major platforms.
- Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, attribution, and conversion funnels.
- Develop and optimize mobile manufacturer channels.
- Drive creative optimization through performance analysis, A/B testing, and continuous iteration to improve campaign performance.
- Optimize performance based on CPA, LTV, ROI, and user quality.
- Develop market-specific strategies and collaborate with Regional, BI, Big Data, Creative, and Product teams to drive growth.
- 5+ years of experience in Paid Media, with experience managing sizable budgets.
- Strong hands-on experience across at least 2–3 major platforms, including Meta, TikTok, Google, and X.
- Proven W2A experience with a solid understanding of deep linking, MMP attribution, and conversion optimization.
- Experience with mobile manufacturer channels is preferred.
- Strong analytical skills, global market experience, and professional English proficiency.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
How we rate this
Senior Paid Media Channel Manager at Bybit rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where paid media was part of your work. What did you do?
- Tell me about a project where user acquisition was part of your work. What did you do?
- Tell me about a project where a b testing was part of your work. What did you do?
- Tell me about a project where performance marketing was part of your work. What did you do?
- Walk me through how you've used Meta Ads in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Paid Media, User Acquisition, A B Testing, Performance Marketing, and Meta Ads. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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