Senior Product Marketing Manager, Growth

About Mistral

Mistral provides full-stack AI solutions: from frontier models to developer tools, applications, and compute. We partner with enterprises tackling the hardest problems across high-stakes industries like finance, manufacturing, defense, healthcare, and the public sector, co-creating customized AI systems that they can run on their terms.

We are a dynamic, collaborative team passionate about AI and its potential to transform society. Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between Europe, North America, Asia and the Middle East. We are creative, low-ego and team-spirited.

About the Role

The next generation of AI companies is being built on APIs. As developers choose the models and infrastructure that will power their applications, Mistral has an opportunity to become the AI lab and provider of choice for those who value performance, openness and control.

We are hiring a Senior Product Marketing Manager to turn developer adoption into sustained commercial growth. You'll define how the market understands Mistral's developer platform and build the go-to-market strategy for model APIs, and create a measurable path from initial experimentation to production usage and larger commercial relationships. Your objective is to grow self-serve revenue and make product adoption a repeatable source of qualified pipeline across Mistral’s API business.

This is a greenfield opportunity to shape a fast-evolving market, influence product strategy and establish a new growth marketing capability. You'll work closely with senior leadership and teams across Product, Engineering, Science, Sales and Marketing to define our positioning, accelerate adoption and create a scalable path from self-serve usage to enterprise revenue.

You won't inherit a playbook. You'll build one.

What you'll do

Define how Mistral can win developers.

• Identify the developer audiences, customer problems, and their workloads where Mistral has the strongest opportunity to differentiate.

• Define positioning and messaging strategy for models, capabilities, and use cases selected as growth priorities.

• Translate our technical strengths such as model performance, transparent pricing, economics, and deployment choice into clear reasons to adopt Mistral.

• Build a deep understanding of developer needs and competitive dynamics, using market research, customer insights and technical trends to sharpen our positioning and influence product priorities.

Build the API go-to-market and growth engine.

• Develop the marketing strategy across the developer journey, from initial discovery and first API call through sustained paid usage..

• Partner with Product, Engineering, Science and Developer Relations to bring technical innovations to market through compelling narratives, campaigns, content and developer-focused programmes.

• Partner with Sales to identify high-potential accounts and create pathways from experimentation to larger production workloads.

Skills We’re Looking For

• An experienced product marketer. You have proven experience in product marketing, growth marketing or developer marketing within B2B technology, developer platforms, APIs or AI, with demonstrable impact on product adoption and commercial outcomes.

• A strategic storyteller. You've taken technical products from ambiguity to market, developing differentiated positioning and go-to-market strategies that help products stand out in competitive markets.

• Fluent in developer audiences. You understand how developers discover, evaluate and adopt technical products, and know how to build trust, reduce friction and drive sustained engagement.

• Technically credible. You can navigate API documentation, work with sample code and engage confidently with engineers and product teams. You understand the fundamentals of model performance, latency, inference costs, throughput and context windows, and can translate technical complexity into customer value.

• Commercially minded and analytical. You connect marketing strategy to business outcomes, understand product-led growth, monetisation, and sales, and you use data to prioritise investments and measure impact.

• A builder and cross-functional leader. You thrive in greenfield environments, influence senior stakeholders, challenge assumptions constructively and bring teams together around clear priorities. You're comfortable creating new capabilities and scaling what works.

• Curious. You bring intellectual rigour, curiosity and conviction to complex problems. You're excited by the potential sovereign AI and the opportunity to give developers and businesses greater choice and control.

Nice to have

• Experience marketing AI APIs, developer platforms, cloud infrastructure or model-serving products.

• Experience building product-led growth programmes or self-serve-to-enterprise motions.

• A track record of technical thought leadership, developer community engagement or open-source participation.

What We Offer

We offer a comprehensive benefits package designed to support your well-being, growth, and work-life balance. Benefits vary by country and may include healthcare coverage, parental leave, retirement plans, relocation support, wellness programs, meal and transportation allowances, and other location-specific perks.

For the most up-to-date details on benefits available in your location, please refer to our Benefits page.

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