AmazonSenior Program Manager, Global Expo Strategy, AWS Global Events
Amazon is hiring a Senior Program Manager, Global Expo Strategy, AWS Global Events in Seattle, United States. It pays $130k-$185k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
- Tools and skills the posting cites include program management, experiential marketing and stakeholder management.
- Level classifies it as a senior role.
- Level lists 20,000+ other open roles at Amazon.
AI in this role
Lead global expo strategy and experiential marketing for AWS events, showcasing cloud and AI innovations through immersive programs.
You'll own the strategic vision and framework for AWS expo experiences across 1P events, including Global Summits and re:Invent, establishing the standards, guidelines, and measurement protocols that ensure consistent, high-quality execution across all regions. This includes defining key messaging in partnership with business owners, enabling global teams on AWS Brand expression, and maintaining a centralized demonstration catalog that ensures consistent messaging and use cases are represented across all events. By leveraging data-driven insights and emerging technologies, you'll create immersive expo experiences that educate customers through hands-on practices, showcase cloud and AI innovation, and drive measurable business impact.
This role requires proven experience leading global expo and cross-regional programs, strong strategic thinking to translate strategy into actionable frameworks, and excellent stakeholder management across multiple organizational levels. You must demonstrate a data-driven approach to program measurement and optimization, experience managing large-scale expo or experiential marketing programs, and strong cross-functional leadership capabilities to manage multiple concurrent initiatives. Exceptional communication and collaboration skills across diverse, global teams are essential for ensuring consistent execution while enabling appropriate regional customization.
Key job responsibilities
Roles and Responsibilities:
• Define and establish the Global Expo Framework that sets strategic direction, standards, and guidelines ensuring consistency, quality, and alignment with AWS brand values and topline messaging across all regional implementations
• Collaborate with Regional Expo Leads in a two-way partnership to gather regional insights, market intelligence, and on-the-ground feedback that informs and evolves the global strategy, ensuring the framework remains relevant, practical, and responsive to diverse market needs
• Establish global standards for expo floor design (including naming conventions), interactive elements, audience and business area definitions, and customer engagement that align with AWS Brand guidance — creating comprehensive guidelines that Regional Leads can adapt while maintaining the integrity of the global experience
• Work with business owners to define key messaging for the global portfolio — including Product Marketing and other strategic initiatives — ensuring consistent messaging across all 1P events.
• Work with AWS Brand to enable global teams on brand expression and expectations for Expo, ensuring alignment with AWS brand standards across all regional implementations
• Own and maintain the demonstration catalog to ensure consistent messaging and use cases are showcased across events — maintaining a centralized repository of approved demonstrations that represent AWS capabilities consistently worldwide
• Define global KPIs and measurement frameworks for expo execution that enable consistent evaluation across 1P events, establishing metrics for customer engagement, business outcomes, operational efficiency, and program ROI
• Report on global program performance to executive stakeholders, providing comprehensive analysis of expo effectiveness, business impact, and strategic recommendations for program expansion and optimization
• Maintain framework governance by establishing clear processes for updates, exception approvals, and change management while ensuring compliance with legal, security, privacy, and regulatory requirements
Basic qualifications
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience creating and implementing large-scale programs
Preferred qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience communicating results to senior leadership
- Experience developing and executing campaigns across a multitude of timezones and languages
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
How we rate this
Senior Program Manager, Global Expo Strategy, AWS Global Events at Amazon rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where program management was part of your work. What did you do?
- Tell me about a project where experiential marketing was part of your work. What did you do?
- Tell me about a project where stakeholder management was part of your work. What did you do?
- Tell me about a project where cross functional leadership was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Program Management, Experiential Marketing, Stakeholder Management, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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