Higgsfield AISenior Public Relations Manager - Consumer, Influencer & Entertainment
Higgsfield AI is hiring a Senior Public Relations Manager - Consumer, Influencer & Entertainment. It pays $180k-$210k a year and Level rates it ; you can apply on Higgsfield AI.
Level's read on this job
- Little AI ●○○○ is how Level rates this role: aI is not part of the work.
- Some of the work can be done remotely, according to the posting.
- The posting mentions public relations, media relations and communications among its tools and skills.
- Level classes it as a senior role.
- Higgsfield AI has 95 other open roles on Level.
AI in this role
Define and lead global consumer communications strategy and public relations for Higgsfield AI.
Why work at Higgsfield AI?
Higgsfield AI is the fastest-scaling generative AI company in history, hitting $1B in annual revenue run rate, 30M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.
We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native creativity, at a company that isn't just moving fast—but rewriting what fast looks like.
The Role
Higgsfield AI is seeking a Senior PR Manager - Consumer, Influencer & Entertainment PR to define and lead our global consumer communications strategy. This is a hybrid role based in San Francisco.
This leader will own Higgsfield's public narrative across consumer media, creator culture, entertainment, lifestyle, technology, and social influence. You'll build excitement around our products, launch category-defining campaigns, cultivate relationships with creators and celebrities, and position Higgsfield as the most culturally relevant AI company in the world.
This role reports closely into executive leadership and partners across Marketing, Product, Social, Partnerships, and Creative.
What You'll Do
Consumer Communications
Develop and execute Higgsfield's global consumer PR strategy.
Lead media campaigns surrounding product launches, milestones, partnerships, and brand moments.
Position Higgsfield as the leading consumer AI platform through proactive storytelling.
Secure top-tier coverage across technology, consumer, entertainment, and lifestyle media.
Creator & Entertainment Relations
Build strategic relationships with creators, influencers, celebrities, talent agencies, studios, labels, and entertainment partners.
Identify cultural moments where Higgsfield can authentically participate.
Support creator launches, exclusive collaborations, and high-profile partnerships.
Develop VIP engagement strategies surrounding major product announcements.
Curate in person and virtual events to drive relationship building, social media and earned media coverage.
Brand Storytelling
Shape messaging that resonates with creators, artists, filmmakers, brands, and consumers.
Partner closely with Product Marketing to simplify complex AI innovations into compelling narratives.
Build executive visibility opportunities alongside marketing campaigns.
Product Launch Communications
Own communications strategy for major product releases.
Coordinate embargoes, media briefings, exclusive interviews, and launch events.
Create launch playbooks that generate sustained media momentum.
Agency & Media Management
Manage external PR agencies globally.
Build relationships with journalists across consumer technology, entertainment, creator economy, lifestyle, and culture.
Track media performance and continuously optimize communications strategy.
What We're Looking For
7-12 years of communications or public relations experience.
Experience leading consumer communications for high-growth technology, entertainment, social media, gaming, creator economy, or AI companies.
Deep relationships across consumer technology and entertainment media.
Strong network within influencer, creator, Hollywood, music, sports, or digital talent ecosystems.
Exceptional storytelling and messaging abilities.
Experience leading global product launches.
Comfortable operating in fast-moving startup environments.
Strong executive communications skills.
Agency management experience preferred.
Compensation & Benefits
We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth.
Base Salary: The anticipated salary range for this role is $180,000 - $210,000, depending on experience, skills, and location.
In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.
This is a hybrid role based in the San Francisco Bay Area. Team members are expected to work from our San Francisco office three full days per week, with the remaining days worked remotely and are expected to be available during agreed working hours and to maintain sufficient overlap with the relevant team’s time zone. We value in-person collaboration, active communication, responsiveness, and close partnership across teams.
Higgsfield AI is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.
How we rate this
Senior Public Relations Manager - Consumer, Influencer & Entertainment at Higgsfield AI rates 15 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where public relations was part of your work. What did you do?
- Tell me about a project where media relations was part of your work. What did you do?
- Tell me about a project where communications was part of your work. What did you do?
- Tell me about a project where influencer marketing was part of your work. What did you do?
- Tell me about a project where brand storytelling was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Public Relations, Media Relations, Communications, Influencer Marketing, and Brand Storytelling. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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