Senior Software Engineer - Product-Led Growth
Toast is hiring a Senior Software Engineer - Product-Led Growth in Dublin, Ireland. Level rates it ; you can apply on Toast.
Level's read on this job
- Level rates this software engineer role Uses AI ●●○○: an ordinary role that requires AI tools.
- The posting mentions Claude, Cursor and LLM among its tools and skills.
- Level classes it as a senior role.
- Toast has 321 other open roles on Level.
AI in this role
Build backend services, experimentation infrastructure, and LLM-powered features for in-product growth at Toast.
About Toast:
Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.
Are you bready* for a change?
The Product-Led Growth team builds the in-product experiences that help restaurants discover, try, buy, and adopt the Toast products they need. We own the services and surfaces that decide which restaurants see which offers, carry them through purchase and activation inside the product, and tell us whether it worked.
This is measurable, revenue-attached work. Every experience we ship has a conversion metric behind it, and we know within weeks whether it worked. We're a small team with a large surface area, and we're early in turning PLG from a set of hand-built campaigns into a platform: shared targeting, offer delivery, purchase, and measurement services that let us launch a new experiment in days instead of weeks.
You'll ship experiments into production, read the results, and decide what comes next, and you'll build the shared services that make each launch faster than the last. You'll work with product, marketing, sales operations, and data science to turn a hypothesis about customer behavior into a targeted in-product experience, then prove or disprove it with data.
About this roll*
- Drive end-to-end development of the backend services that power in-product growth experiences: eligibility, targeting, offer delivery, self-serve purchase, activation, and conversion tracking, owning the full lifecycle and iterating on measured outcomes.
- Build the shared infrastructure that makes the next experiment cheaper than the last: reusable targeting and eligibility services, campaign configuration, and a purchase flow that new offers plug into rather than rebuild.
- Build and evolve integrations with the systems those services depend on, consuming propensity scores, Toast IQ recommendations, and CMS-driven campaign controls, and connecting to billing, contracting, and provisioning systems so a restaurant can complete a purchase inside the product.
- Build LLM-powered experiences on Toast IQ, from prompt and tool design through evaluation and production monitoring.
- Design experimentation and attribution instrumentation so every launch has a clear measurement story, and use production data to kill or scale experiences quickly.
- Partner with product, design, marketing, sales, and data science to translate business goals like adoption and upsell targets into concrete, testable product changes.
- Contribute to technical design and architecture discussions, and help set engineering standards for a team that is growing.
- Mentor other engineers through code review, pairing, and technical guidance.
Do you have the right ingredients*?
- 5+ years of software engineering experience building and maintaining production backend systems in Kotlin, Java, or another object-oriented language, with enough full-stack experience to ship web or native front-end changes when needed.
- Proven ability to own features end-to-end through design, launch, measurement, and iteration.
- Product-minded builder who is comfortable making product calls, launching, and iterating on what customers actually do, working across PM, design, and sales rather than executing tickets.
- Experience with experimentation, A/B testing, or growth engineering, and a working understanding of attribution: you can explain why a metric moved and whether to believe it.
- Experience building on LLMs or AI platforms, in production or in side projects. Interest in agents and tool use is a bonus.
- Experience building customer-facing features on top of data products such as scores, segments, or recommendations is a plus.
- Comfortable with ambiguity and with making tradeoffs between speed and scale.
- Proficient with AI tooling such as Claude, Cursor, and MCP servers.
**This is a hybrid role requiring in-office collaboration two days per week in our Dublin office.**
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring
Our Approach to Hybrid Working
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
People Are the Secret Ingredient in Our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.
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How we rate this
Senior Software Engineer - Product-Led Growth at Toast rates 55 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in software engineer jobs at this level
Pay
- Typical software engineer job
- $168k
This posting doesn't list pay. Use the typical software engineer figure when pay comes up. See software engineer jobs
Questions you could be asked
- Tell me about a project where backend engineering was part of your work. What did you do?
- Tell me about a project where experimentation was part of your work. What did you do?
- How do you structure and test a prompt to get consistent output from a language model?
- Tell me about a project where system design was part of your work. What did you do?
- Walk me through how you've used Claude in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Backend Engineering, Experimentation, Prompt engineering, System Design, and Claude. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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