Social Media Coordinator

AI in this role

Drive organic social media content creation and community engagement primarily on TikTok and Instagram.

tiktokinstagram

social-mediacontent-creationvideo-editingcommunity-management

Help empower our global customers to connect to culture through their passions.

Why you'll love this role

We’re looking for a culturally fluent, forward-thinking Social Media Coordinator to join StockX’s Brand Marketing team. This role is for someone steeped in culture, has an understanding of social trends and an understanding of social storytelling.

You’ll ideate, create, edit and execute social-first content that captures what’s happening now and connects it back to StockX, balancing real-time creativity with thoughtful planning. You'll play a vital role in shaping our brand's online identity and driving engagement, heavily focused on TikTok and Instagram

What you'll do:

TikTok — Owned and Creator Content
- Lead daily content creation and posting on TikTok to strengthen our relationship with the sneaker and apparel community, while building StockX’s presence within the Trading Cards, Vintage, and other emerging communities.
- Own the owned-content calendar and posting cadence for TikTok, keeping the content library and asset tracker current.
- Manage the creator content process end-to-end, including shipping product for videos, reviewing submissions, and keeping content flowing on schedule.
- Oversee post formatting, product tagging, captions, and SOPs for owned content, ensuring compliance with TikTok policies
- Track content performance — including views, engagement, and GMV per video — and surface top performers to inform future content strategy.
- Coordinate content scheduling with brand priorities and platform campaign calendars to ensure consistent, aligned execution.
Live Content
- Lead weekly cutdowns and editing of live content, including scrubbing show timestamps, developing new content pieces from key moments, and selecting music with proper rights clearance.
- Produce category-specific cutdowns — with a focus on Trading Cards and Vintage, among others — for use across organic and paid channels.
- Create celebrity stream cutdowns that build excitement and cultural credibility as live shopping scales into a major growth lever.
- Track and report on live performance metrics to measure impact and inform content strategy.
Trading Cards (Instagram)
- Own and grow StockX’s Trading Cards presence on Instagram.
- Partner with the Account Management team to source and develop partner content.
- Manage regular posting and scheduling to keep the account active and engaging.
- Drive continued account growth through strategic content and community engagement.
Additional Responsibilities
- Monitor and engage with the community across TikTok and Instagram, responding to comments authentically and fostering positive engagement.
- Stay ahead of platform trends, formats, and best practices across TikTok and Instagram, translating them into content opportunities for sneakers, apparel, Trading Cards, Vintage, and beyond.
- Collaborate cross-functionally with Brand, Creative, Social, and Account Management teams to ensure content aligns with broader marketing priorities.
- Share performance insights and recommendations with stakeholders to inform ongoing content and platform strategy.

About you:

2-4 years of experience in social media, content creation, or a related field.
Deep understanding of TikTok, Instagram and platform-specific best practices.
Strong instincts for what resonates with Gen Z and Millennial audiences.
Hands-on experience shooting and editing short-form content.
Fluency in sneaker, apparel, and broader cultural trends.
Experience with social analytics and performance tracking.
Strong organizational skills and attention to detail.
Clear communicator with a collaborative mindset.
Self-starter who thrives in fast-paced, real-time environments.
Willingness to travel.
Bachelor’s degree preferred.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

Pursuant to the various pay transparency laws/acts, the base salary range is $60,000/yr to $75,000/yr plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation is dependent on geography and may vary.

About StockX
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time. StockX may utilize AI to rank job applicant submissions against the position requirements to assist in determining candidate alignment.

How we rate this

Social Media Coordinator at StockX rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Social MediaContent CreationVideo EditingCommunity ManagementTiktokInstagram

Questions you could be asked

Tell me about a project where social media was part of your work. What did you do?
Tell me about a project where content creation was part of your work. What did you do?
Tell me about a project where video editing was part of your work. What did you do?
Tell me about a project where community management was part of your work. What did you do?
Walk me through how you've used Tiktok in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Social Media, Content Creation, Video Editing, Community Management, and Tiktok. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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