AmazonSoftware Development Engineer, Ads Marketing Effectiveness & Intelligence
AI in this role
Design and build full-stack marketing technology platforms and services for Amazon Ads in China.
We are a full-stack engineering team delivering personalized content, training, and advertising insights to advertisers worldwide. Our products help grow the number of Amazon Ads advertisers and deepen their usage of Amazon Ads products. We are part of the Marketing organization within Advertising — one of the fastest-growing parts of Amazon.
Our CN engineering portfolio includes a content management system, WeChat Mini Program, alliance partner portal, customer data pipeline, and knowledge base automation. You will own production systems that directly drive advertiser acquisition, engagement, and retention in China.
Key job responsibilities
- Own full-stack services across the CN Ads Marketing portfolio.
- Design new systems and optimize existing architectures for reliability, scalability, and performance.
- Architect WeChat Mini Program features, authentication services, and cross-partition data pipelines.
- Independently troubleshoot complex issues and drive system performance optimization.
- Exert technical influence — leading design reviews, mentoring engineers, and setting engineering standards.
- Partner with product managers, security/privacy teams, and cross-functional stakeholders.
- Balance technical leadership with strong business judgment to make the right technology decisions.
Basic qualifications
- Bachelor's degree or foreign equivalent in Computer Science, Engineering, Mathematics, or a related field
- 5+ years of non-internship professional software development experience
- 3+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
- Experience programming with at least one modern language such as Java, C++, or C# including object-oriented design
Preferred qualifications
- 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
- Experience leading engineering teams as a mentor or tech lead
- Hands-on experience with WeChat Mini Program development and authentication services
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
How we rate this
Software Development Engineer, Ads Marketing Effectiveness & Intelligence at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- What's a project where you used Java hands-on?
- Walk me through how you've used C in your day-to-day work.
- What are the limits of Wechat Mini Program that you've run into, and how did you work around them?
Adapt your resume
- List these exact terms on your resume: Java, C, and Wechat Mini Program. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Want an expert to read your CV for this job?
Free. Send your CV and the role you want next. We reply by email within 2 to 4 business days.
Get a free CV reviewGet new software engineer jobs by email
One email a week with the new software engineer jobs, each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.
Free. One email a week. Unsubscribe in one click.
Similar roles
Marketing roles that involve little AI, at other companies.
What kind of AI work fits you?
Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.
Find my next step