Software Development Engineer, Demand Tech

Amazon is hiring a Software Development Engineer, Demand Tech in Toronto, Canada. It pays CAD 115k-CAD 192k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this software engineer role Works on AI ●●●○: the daily work is on AI products, without building the model.
The posting mentions AI agents, software development and api development among its tools and skills.
Level classes it as a mid-level role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Design and build scalable advertising platforms and AI-powered agents to optimize campaign planning and signals.

ai-agentssoftware-developmentapi-developmentsystem-architecture

Join our dynamic Reach Planning Engineering team within Demand Tech to build the next generation of advertising technology at Amazon. In this role, you'll own, design, and deliver highly scalable systems that empower advertisers to plan campaigns and build strategies related to reach and other media planning capabilities.

You'll work on our full-service, full-stack advertising platform, specifically developing APIs and AI Agents that deliver Amazon signals to improve planning for advertisers and enhance campaign impact. This position offers the opportunity to solve complex problems at scale while working across Amazon's advertising ecosystem to create solutions that drive meaningful business results for our advertising customers.

Key job responsibilities
- Design and implement scalable, high-performance systems that power Amazon's advertising platform, ensuring robust functionality and optimal user experience
- Provide meaningful code reviews to team members and actively participate in the full software development lifecycle including scoping, design, implementation, testing, deployment, and maintenance
- Own operational excellence for your systems, proactively identifying root causes of issues and implementing permanent solutions that improve reliability and performance
- Work closely with stakeholders across Amazon to understand business needs and customer value, translating requirements into technical solutions that enhance advertiser campaign effectiveness
- Develop innovative APIs and AI-powered solutions that leverage Amazon's unique signals to optimize ad planning and delivery, contributing to the growth of Amazon's advertising business

A day in the life
As part of the Reach Planning Engineering team, you'll start your day collaborating with data scientists and product managers to define requirements for new API features that improve media planning. You'll write code, participate in design discussions, and review pull requests from teammates. Throughout the day, you'll analyze system performance, troubleshoot issues, and optimize algorithms that power our AI Agents. You'll also connect with internal and external partners to gather feedback on how our tools are performing and identify opportunities for enhancement.

Basic qualifications

- 3+ years of non-internship professional software development experience
- 1+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
- Experience programming with at least one software programming language

Preferred qualifications

- 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
- Bachelor's degree in computer science or equivalent
- Experience working with GenAI-powered development tools and agentic AI assistants (e.g., code generation, AI-assisted debugging, automated testing, and documentation tools) to enhance software development productivity and code quality

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 114,800.00 - 191,800.00 CAD annually

How we rate this

Software Development Engineer, Demand Tech at Amazon rates 70 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Software Development Engineer, Demand Tech is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is CAD 115k-CAD 192k a year.
The role is based in CA, ON, Toronto.
The job was posted on August 24, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

AI agentsSoftware DevelopmentAPI DevelopmentSystem Architecture

Also common in software engineer jobs at this level

Python AWS LLM Java Kubernetes TypeScript

Pay

Typical software engineer job: $168k

Use the typical software engineer figure as a reference when pay comes up. See software engineer jobs

Questions you could be asked

How do you decide when an AI agent can act on its own versus asking for approval first?
Tell me about a project where software development was part of your work. What did you do?
Tell me about a project where api development was part of your work. What did you do?
Tell me about a project where system architecture was part of your work. What did you do?
Describe a typical day in a role like this one: which parts run through AI directly?

Adapt your resume

List these exact terms on your resume: AI agents, Software Development, API Development, and System Architecture. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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