Software Development Engineer II , ADSP Bravo Non Endemic Team, Amazon Advertising
Amazon is hiring a Software Development Engineer II , ADSP Bravo Non Endemic Team, Amazon Advertising in New York, United States. It pays $158k-$214k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this software engineer role is Works on AI ●●●○: the daily work is on AI products, without building the model.
- Tools and skills the posting cites include AWS, software development and distributed systems.
- Level classifies it as a mid-level role.
- Level lists 21,000+ other open roles at Amazon.
- The role was posted within the past two weeks.
AI in this role
Design and build production systems and serving infrastructure for AI-led performance advertising for non-endemic brands.
This is a rare opportunity to build foundational systems from the ground up rather than maintain mature ones. The core serving, signal, and experimentation infrastructure for NE performance is still being shaped — the architecture decisions you make now will define how Amazon serves this multi-billion-dollar demand for years. As an SDE II you'll design and ship the production systems that put ML models into the real-time bidding path, evolve customer-facing experiences to grow NE demand and close the measurement loop for off-Amazon conversions.
Key job responsibilities
Build 3P eCommerce integrations that connect non-endemic advertisers' off-Amazon storefronts and commerce platforms to ADSP — enabling product, catalog, and conversion data to flow into bidding, optimization, and measurement.
Build advertising console experiences - the campaign creation, management, and reporting surfaces in the Amazon advertising console that make non-endemic performance buying simple, including eligibility, onboarding, and conversion-setup flows.
Build non-endemic conversion and signal pipelines— ingesting and processing off-Amazon signals to power optimization and performance models in close collaboration with scientists.
Drive end-to-end GA launches, building customer-facing products and own operational excellence for your services: monitoring, alarming, on-call, and reduction of defects and tech debt.
Partner closely with applied scientists, product managers, and partner teams across advertising to translate ambiguous, novel problems into shipped customer-facing systems.
A day in the life
You might start the day working on the feature tasks assigned to you within the sprint which could range from implementation, architectural design to research and scoping. You may have team meetings with product to brainstorm future phases of a feature and determine roadmap for the product we are building. Because this space is still being built, your work is rarely "add a field to an existing service" — it's "design the service." You'll have unusually high ownership and direct line of sight from the code you write to a top company priority.
About the team
Bravo builds the AI-led demand products — Performance+ (P+), Brand+, DVA+, Smart Display, and Smart STV — delivering industry-leading outcomes for brands of any size at global scale. The non-endemic performance charter is one of the org's most visible bets: a hard, greenfield problem space with executive sponsorship, close science-and-engineering partnership, and real customer impact. We value engineers who thrive in ambiguity, want deep ownership, and are motivated by building durable foundations rather than incremental features.
Basic qualifications
- 3+ years of non-internship professional software development experience
- 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
- 1+ years of software development engineer or related occupational experience
- 1+ years of designing and developing large-scale, multi-tiered, multi-threaded, embedded or distributed software applications, tools, systems, and services using: C#, C++, Java, or Perl experience
- 1+ years of Object Oriented Design experience
- Bachelor's degree or foreign equivalent in Computer Science, Engineering, Mathematics, or a related field
- Experience programming with at least one software programming language
Preferred qualifications
- 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
- Bachelor's degree in computer science or equivalent
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 158,100.00 - 213,800.00 USD annually
How we rate this
Software Development Engineer II , ADSP Bravo Non Endemic Team, Amazon Advertising at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in software engineer jobs at this level
Pay
- This job starts at
- $158k
- Typical software engineer job
- $168k
This posting starts 6% below the typical software engineer job. See software engineer jobs
Questions you could be asked
- Tell me about a project where software development was part of your work. What did you do?
- Tell me about a project where distributed systems was part of your work. What did you do?
- Tell me about a project where ecommerce was part of your work. What did you do?
- Tell me about a project where machine learning was part of your work. What did you do?
- Walk me through how you've used AWS in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Software Development, Distributed Systems, Ecommerce, Machine learning, and AWS. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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