Software Engineer
WPP is hiring a Software Engineer in Copenhagen, Denmark. Level rates it ; you can apply on WPP.
Level's read on this job
- Level rates this software engineer role Little AI ●○○○: aI is not part of the work.
- The posting mentions prompt engineering, backend and api integration among its tools and skills.
- Level classes it as a mid-level role.
- WPP has 211 other open roles on Level.
AI in this role
Build foundational data infrastructure and high-performance edge services supporting WPP's global media ecosystem.
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
About Open Intelligence
The Activation team within Open Intelligence builds the foundational data infrastructure and high-performance edge services that support WPP’s global media ecosystem.
Our edge services currently handle more than 60,000 classification requests per second, while our contextual classification pipelines process approximately 10,000 requests per second. We operate across the US and UK and are expanding into EMEA and APAC.
We are an engineering-led team focused on building robust, scalable and highly reliable systems for privacy-conscious data products and activation services.
Why We’re Hiring
Open Intelligence is expanding its privacy-preserving data products and global infrastructure. As we extend our operations across EMEA and APAC and deepen integrations with major supply-side partners, we need engineers who can help us scale resilient, performant and compliant activation systems.
This role offers the opportunity to contribute to the next phase of our growth by building services and integrations that remain reliable as our global footprint and product capabilities expand.
What You’ll Do
- Discuss, design and implement technical solutions for backend services and API integrations, while reviewing code in line with team standards.
- Build and maintain orchestration and gateway components, including workflow steps, partner API clients, internal APIs and services that connect activation systems.
- Collaborate with Product, Lead Engineers and sibling teams across audience, data and performance to deliver reliable production services.
- Strengthen third-party and internal integrations through authentication, retries, idempotency, rate limiting and clear error handling.
- Write and maintain unit, integration and contract tests, contributing to CI/CD practices and safe releases.
- Improve observability and auditability through structured logging, metrics, tracing and traceable actions aligned with campaign and orchestration requirements.
- Take part in operational ownership by investigating incidents, fixing bugs, updating runbooks, addressing technical debt and sharing knowledge with the team.
Who You’ll Be Working With
You’ll join an engineering-led team working closely with Product, Lead Engineers and colleagues across audience, data and performance. You’ll receive guidance from experienced engineers while taking ownership of the services and integrations you help build and maintain.
What You’ll Need
- +3y Professional experience in software engineering, typically around three or more years in backend, platform or API-focused roles—or equivalent practical experience.
- Experience building and operating backend services and APIs in production, including REST/HTTP services or webhooks.
- Strong proficiency in at least one backend language such as Python, Go, Java or Kotlin. Python is preferred.
- Experience integrating external or internal APIs, including authentication, pagination, request and response handling, error models and operational debugging.
- Experience with Git, unit and integration testing, contract testing or equivalent quality practices, and CI/CD.
- Experience with a cloud platform such as GCP, AWS or Azure, plus containerized deployment. Exposure to Docker or Kubernetes is beneficial.
- Familiarity with asynchronous or event-driven systems such as queues, background jobs or workflow steps, together with an interest in infrastructure as code and production observability.
Nice to Have
You do not need to meet every point below. Experience in any of these areas would be welcome:
- Workflow or orchestration systems, including state machines, durable jobs or schedulers.
- Small internal tools or user interfaces that consume the APIs you build.
- AdTech or MarTech data, SSP/DSP concepts or campaign activation terminology.
- Working in a monorepo or large shared codebase.
- Handling sensitive data and applying privacy principles in distributed systems.
- Infrastructure as code, such as Terraform, and mature observability practices.
- AI-assisted development, prompt engineering or agentic and tool-registry patterns, used thoughtfully and responsibly.
Who you are:
You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.
You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.
You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.
What we'll give you:
Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.
Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
#LI-Hybrid
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.
How we rate this
Software Engineer at WPP rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in software engineer jobs at this level
Pay
- Typical software engineer job
- $167k
This posting doesn't list pay. Use the typical software engineer figure when pay comes up. See software engineer jobs
Questions you could be asked
- How do you structure and test a prompt to get consistent output from a language model?
- Tell me about a project where backend was part of your work. What did you do?
- Tell me about a project where api integration was part of your work. What did you do?
- Tell me about a project where orchestration was part of your work. What did you do?
- Tell me about a project where edge services was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Prompt engineering, Backend, API Integration, Orchestration, and Edge Services. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Get your CV reviewed before you apply
Send your CV and the role you want next. Your review arrives by email within 3 days.
Get new software engineer jobs by email
One email a week, each job rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.
Free.
Similar roles
Software Engineering roles that involve little AI, at other companies.
What kind of AI work fits you?
Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.
Find my next step