Sr. GTM Lead, Twitch Ads, Twitch Ads

Amazon is hiring a Sr. GTM Lead, Twitch Ads, Twitch Ads in Munich, Germany. Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this role: aI is not part of the work.
Tools and skills the posting cites include go to market, advertising and strategy.
Level classifies it as a senior role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Drive the go-to-market strategy and execution for Twitch Ads solutions in the German market.

go-to-marketadvertisingstrategydigital-media

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned professional to join us as Sr. GTM Lead, Twitch Ads Germany. This role will be responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties specifically for the German market. This is an exciting opportunity to be part of a fast-growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch Ads in Germany. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising in the German market. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie within the German market, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to German industry direction, customer needs and market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in a fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this person will be a unique thinker who can make convincing, information-based arguments.

Key job responsibilities
- Drive end-to-end GTM strategy for Twitch advertising offerings in Germany, including positioning, pricing, and packaging
- Maintain deep understanding of German video, display, social media and influence advertising landscape, including market trends, competitive analysis, and cultural nuances
- Lead market demand analysis and opportunity sizing across traditional and emerging channels
Track quarterly performance and provide data-driven recommendations for GTM strategy adjustments
- Partner with sales teams on enablement and demand generation strategies to achieve revenue targets and drive product adoption
- Develop stack-ranked sales priorities to influence product requirements and roadmap decisions
- Partner with Ads Marketing on customer-facing narratives and go-to-market strategies
- Drive cross-functional collaboration to ensure successful strategy execution, providing tactical guidance and support
- Provide strategic support and guidance for Twitch Ads initiatives in Germany
- Strong analytical and strategic thinking capabilities with proven track record in digital advertising

Basic qualifications

- Bachelor's degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience selling enterprise software or cloud-based applications
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences
- Fluency in German and English required

Preferred qualifications

- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

m/w/d

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Sr. GTM Lead, Twitch Ads, Twitch Ads at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr. GTM Lead, Twitch Ads, Twitch Ads is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in DE, BY, Munich.
The job was posted on September 30, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Go To MarketAdvertisingStrategyDigital Media

Questions you could be asked

Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where advertising was part of your work. What did you do?
Tell me about a project where strategy was part of your work. What did you do?
Tell me about a project where digital media was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Go To Market, Advertising, Strategy, and Digital Media. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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