Sr. Manager, Marketing Analytics
Match Group is hiring a Sr. Manager, Marketing Analytics in Los Angeles, United States. It pays $220k-$230k a year and Level rates it ; you can apply on Match Group.
Level's read on this job
- On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
- Pay on this posting starts 50% higher than the typical marketing posting on Level.
- The posting mentions marketing analytics, data analysis and team management among its tools and skills.
- Match Group has 62 other open roles on Level.
- Posted in the last few days.
AI in this role
Lead the marketing analytics insights team for Match Group's emerging and established brands, driving data-informed business decisions.
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.
The Team
The Marketing Analytics team is Match Group's central analytics hub for our Emerging & Established (E&E) brands, connecting marketing, product, finance, and experimentation insights into a clear, coherent view of business performance.
Our mission is to turn distributed data signals into cohesive, actionable narratives that help brand and portfolio leadership understand what is happening across the business, and why. We do for ~17 E&E brands — across 28 markets and 46 brand/market combinations — what the team also does for Tinder: own trends and monitoring, experimentation, roadmap and strategy translation, and the executive narratives that drive decisions.
The team operates across three core functions:
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Insights & Performance (Analysts): Own brand and pod-level performance insights and stakeholder partnerships.
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Measurement & Experimentation (Data Scientists): Provide advanced analytics, causal measurement, and experimentation guidance and interpretation.
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Strategy & Operations: Maintain reporting infrastructure, metric governance, and scalable analytics processes.
We are seeking a Senior Manager of Marketing Analytics to lead the E&E Insights function — building and coaching the analyst team that owns full-funnel performance narratives across the E&E portfolio, and serving as the senior analytics partner to brand and cross-functional leadership. This is the first people-leadership hire on the team and a builder's role: you will stand up the operating model, set the analytical bar, and grow the team as coverage scales.
How we rate this
Sr. Manager, Marketing Analytics at Match Group rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- This job starts at
- $220k
- Typical marketing job
- $147k
This posting starts 50% above the typical marketing job. See marketing jobs
Questions you could be asked
- Tell me about a project where marketing analytics was part of your work. What did you do?
- Tell me about a project where data analysis was part of your work. What did you do?
- Tell me about a project where team management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Marketing Analytics, Data Analysis, and Team Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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