Sr Manager, UX Design , Amazon Ads

AI in this role

Lead a UX design team defining generative AI creative workflows and ad building experiences for Amazon Ads.

ux-designgenerative-aidesign-strategyleadership

Millions of advertisers use Amazon's creative tools to build the ads you see every day - in video, display, audio, and streaming. Behind those experiences is a design team defining how AI-generated creatives, multi-format campaigns, and brand-safe asset workflows come to life. We're hiring a UX Manager to lead that team. You'll set the vision for what every creative building experience must be, partner with design technologists to deliver code-ready prototypes, and build a team culture where scalable patterns replace one-off solutions. Your work won't sit in a backlog - it ships to advertisers worldwide and directly drives campaign performance at scale.

This is a high-impact leadership role at the intersection of generative AI, advertising technology, and advertiser experience. Your team owns end-to-end creative building workflows - from design concept through closed beta to shipped product - empowering millions of advertisers to produce high-quality creatives at scale.

Key job responsibilities
• Lead and grow a team of UX Designers who define how advertisers create, assemble, and optimize ad creatives across formats, surfaces, and funnel stages - from AI-generated assets to full campaign builds.
• Own end-to-end product design from concept to production - establish foundational design principles and interaction patterns, and collaborate with design technologists to prototype production-quality deliverables.
• Drive AI-first creative experiences - guide your team in designing generative AI workflows (image/video generation, agentic creative agents, AI-powered asset bundles) and define the interaction patterns that govern how these capabilities surface across the advertising experience.
• Set and defend the AX vision - define what every creative experience must address, build reusable frameworks and scalable patterns that teams adopt without you in the room, and push back on one-off solutions when data proves they don't serve advertisers.
• Navigate ambiguity and exercise backbone - align cross-functional stakeholders (PM, Engineering, Legal, Policy) on strategy, gatekeep intake, and find unified approaches when product owners have discordant views on implementation. Tie design decisions to measurable outcomes.
• Build mechanisms for design quality - establish critique cadences, prototyping practices, and mentoring structures that raise the bar. Partner with Design Systems to ensure creative building tools contribute to and leverage shared standards across all advertiser-facing surfaces.

About the team
The Amazon Ads Creative Experiences Design team designs the experiences advertisers use to create and manage ad creatives. Our work spans AI-powered Creative Skills (image and video generation), agentic creative workflows, multi-format campaign builders, creative preview and optimization experiences. We define the AX vision for what every creative experience must address — and ship patterns that teams adopt at scale.

We value designers who own ambiguous problems end to end, define patterns that scale without them in the room, exercise backbone to protect the advertiser experience, and tie their work to measurable business outcomes.

Basic qualifications

10+ years of design experience
5+ years of leading multi-discipline Design teams (ie. visual design, interaction design, user research, etc.) experience
Experience managing teams
Experience leading a diverse team in the delivery of experiences from end to end (user flows, wireframes, high-fidelity visuals)
Experience designing for AI-powered or generative workflows

Preferred qualifications

Experience embedding design within product teams for agile design and development collaboration
Experience in advertising technology, creative tooling, or content creation platforms
Familiarity with agentic AI patterns (async task handling, progressive disclosure, proactive notifications) and generative AI capabilities (image/video generation, LLM-powered agents)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 198,300.00 - 268,400.00 USD annually
USA, WA, SEATTLE - 180,300.00 - 244,000.00 USD annually

How we rate this

Sr Manager, UX Design , Amazon Ads at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

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Skills and AI tools this role asks for

UX DesignGenerative AIDesign StrategyLeadership

Questions you could be asked

Tell me about a project where ux design was part of your work. What did you do?
Tell me about a project where generative ai was part of your work. What did you do?
Tell me about a project where design strategy was part of your work. What did you do?
Tell me about a project where leadership was part of your work. What did you do?
Describe a typical day in a role like this one: which parts run through AI directly?

Adapt your resume

List these exact terms on your resume: UX Design, Generative AI, Design Strategy, and Leadership. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project — this role expects it to be a running habit.

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