Sr. Marketing Manager, Enterprise Marketing, Amazon Ads Marketing

Amazon is hiring a Sr. Marketing Manager, Enterprise Marketing, Amazon Ads Marketing in Tokyo, Japan. Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
Level classifies it as a senior role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Amazon Ads helps businesses connect with customers through full-funnel advertising solutions that combine deep audience understanding with innovative technology. We develop marketing programs that provide actionable insights and opportunities for advertisers, partnering with enterprise brands, agencies, and technology platforms to drive mutually beneficial growth.

The APAC Growth Marketing team builds awareness, consideration, and adoption of Amazon Ads among enterprise advertisers, agencies, and partners across Asia Pacific. Our programs reflect each market's buying cycles, customer behaviors, and culture, while staying consistent with the global Amazon Ads brand.

We are looking for a Senior Marketing Manager to lead brand and positioning marketing for Amazon Ads in Japan, with a focus on enterprise advertisers. You will shape how Japanese brands and agencies see Amazon Ads as a full-funnel advertising partner. Your work centers on always-on thought leadership in Japanese business and trade media, senior spokespeople who represent Amazon Ads in market, and the in-person experience at flagship events such as Amazon Japan. This is an individual contributor role with significant cross-functional influence.

The ideal candidate has native-level Japanese and deep knowledge of the Japanese advertising landscape, including agency group structures, media buying norms, and advertiser planning cycles. You have built B2B brand, PR, or event programs that support enterprise sales cycles. You understand how decisions are made across holding companies, their subsidiary agencies, and independent agencies, and you shape messages that resonate with each. You set the strategy behind your programs, define success metrics before launch, and measure results beyond activity. This is a fast-moving role that demands strong ownership, sharp prioritization, and clear communication. Responsibilities span brand positioning, content and thought leadership, executive communications, event experience, and budget management. You thrive in ambiguity, manage a demanding project pipeline autonomously, partner effectively across global and regional teams, and advocate confidently for Japan marketplace needs within a global organization.

Key job responsibilities
• Own the brand and positioning roadmap for Amazon Ads in Japan, aligned to Japanese advertiser planning cycles
• Lead an always-on thought leadership program in Japanese business and trade media that articulates the Amazon Ads value proposition
• Develop senior leaders as spokespeople for Amazon Ads in Japan, in partnership with PR
• Own the in-person experience at Japan's flagship events from audience and content to the on-site experience
• Feature Japanese advertisers and agency partners in stories and on stage to build credibility in market
• Partner with Sales, PR, Product Marketing, and partner teams, and represent brand and positioning in Japan business planning
• Set clear goals and measurement mechanisms, and report results in business reviews
• Own program budgets, vendor relationships, and finance reporting

A day in the life
Lead brand and positioning marketing for Amazon Ads in Japan, shaping how enterprise advertisers and agencies see Amazon Ads throughout the year. In a typical week, you might brief a media partner on a feature story, prepare a senior leader for an interview, plan the agenda and attendee experience for a flagship event with the sales team, and review program results to plan what comes next. Partner cross-functionally with Sales, PR, Product Marketing, and executive stakeholders to strengthen Amazon Ads' market position in Japan.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Speak, write, and read fluently in Japanese at a business level or above (N1+)
- Speak, write, and read fluently in English

Preferred qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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How we rate this

Sr. Marketing Manager, Enterprise Marketing, Amazon Ads Marketing at Amazon rates 33 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr. Marketing Manager, Enterprise Marketing, Amazon Ads Marketing is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in JP, 13, Tokyo.
The job was posted on October 6, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon