Sr. Marketing Manager, Global SMB, Amazon Ads

AI in this role

Own the strategy and end-to-end content creation for global SMB advertising programs and educational campaigns at Amazon Ads.

marketing-strategycontent-creationcampaign-managementproject-managementdata-analysisadvertising

Amazon Ads enables businesses all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help our customer’s grow awareness of their brand, inspire discovery, and increase brand loyalty.

A strategically important part of our charter is to help small & mid-sized businesses (SMBs) reach new audiences and accelerate business growth through our suite of self-service advertising products (Sponsored Products, Sponsored Brands, Sponsored Display, Brand Stores, and Sponsored TV). Our team is tasked with building marketing programs that increase awareness of our ad solutions while solving for key customer pain points that accelerate product adoption and ensure advertiser success.

Specifically, we are looking for a high performing Sr. Marketing Manager who will own the development, execution, and impact of our marketing & creative programs for Sponsored Products. As a Sr. Creative Marketer, you will be responsible for the development of strategy and own end-to-end content creation with a focus on mid/long form marketing & educational content (written & video). In this role, your campaigns will help SMB advertisers to overcome key barriers to entry, and ensure they have access to easily discoverable educational content that builds best practices and advertiser success.

The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement, and optimize compelling campaigns that drive advertiser acquisition and retention. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, and enthusiastic about using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating compelling experiences through marketing, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.

Key job responsibilities
* Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams.
* Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.
* Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.
* Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.
* Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.
Internal job description

Basic qualifications

- Bachelor's degree
- 5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast-paced, high-tech company

Preferred qualifications

- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 155,400.00 - 210,300.00 USD annually
USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually

How we rate this

Sr. Marketing Manager, Global SMB, Amazon Ads at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

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Skills and AI tools this role asks for

Marketing StrategyContent CreationCampaign ManagementProject ManagementData AnalysisAdvertising

Questions you could be asked

Tell me about a project where marketing strategy was part of your work. What did you do?
Tell me about a project where content creation was part of your work. What did you do?
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Tell me about a project where project management was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?

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List these exact terms on your resume: Marketing Strategy, Content Creation, Campaign Management, Project Management, and Data Analysis. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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