Sr. Marketing Manager, Prime (Engagement)

AI in this role

Drive member engagement, campaigns, and experiments for Amazon Prime in APAC.

exceltableau

marketingcampaign-managementdata-analysisgrowth-marketingcx

Prime is Amazon's world leading membership programme with fast, free shipping, Prime Video and benefits across Music, Books and more. The APAC Prime Marketing team is looking for a seasoned Senior Marketing Manager to drive member engagement across AU/SG. They will run effective marketing campaigns, deliver tech and CX enhancements and develop experiments to drive member engagement and commercial growth.

You will have an understanding of marketing tools and systems on both a strategic and an executional level. As a Senior Marketing Manager, you will be focused on assessing marketing opportunities, prioritizing new strategies to test with, running and scaling experiments.

You will develop marketing relationships with our partners and jointly drive go-to-market plans. You will own high-profile goals and influence other teams to embrace the value of Prime members. Most importantly, you will bring an enthusiasm for marketing and program management and a desire to make an impact on the business.

The ideal candidate will be metrics-driven with strong ownership and focus. You will need to be able to prioritize effectively in a fast-moving environment, and communicate clearly and persuasively. You are able to drive excellence within the programs you own, with your colleagues in marketing and product management, and with colleagues across the Amazon organization, including retail, digital, and other partner teams. You will be at the center of exciting marketing programs that span across teams, and act as a single-threaded owner on multiple projects.

Key job responsibilities
Drive Prime Member engagement and value through shopping, as well as multi-benefit usage.

A day in the life
Reviewing Prime Member shopping and shipping habits, creating incentive programmes for Prime Members to drive benefit engagement, tracking and reporting on metrics, and liaising with stakeholders across the stores business, prime video and PLX to craft strategies for growth.

About the team
A dedicated and talented team focused on driving acquisition and retention of Prime Members, assessing and building Prime Member Benefits, and establishing marketing strategies to build the profile and consideration for Prime.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Sr. Marketing Manager, Prime (Engagement) at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

MarketingCampaign ManagementData AnalysisGrowth MarketingCxExcelTableau

Questions you could be asked

Tell me about a project where marketing was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?
Tell me about a project where growth marketing was part of your work. What did you do?
Tell me about a project where cx was part of your work. What did you do?

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List these exact terms on your resume: Marketing, Campaign Management, Data Analysis, Growth Marketing, and Cx. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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