AmazonSr. Product Marketing Manager, Amazon Private Brands (APB) , Social Marketing
Amazon is hiring a Sr. Product Marketing Manager, Amazon Private Brands (APB) , Social Marketing in New York, United States. It pays $157k-$213k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Level rates this marketing role Little AI ●○○○: aI is not part of the work.
- Pay on this posting starts 8% higher than the typical marketing posting on Level.
- The posting mentions Meta, Tiktok and Pinterest among its tools and skills.
- Level classes it as a senior role.
- Amazon has 20,000+ other open roles on Level.
AI in this role
Own paid social marketing and merchandising strategy for Amazon Private Brands to drive performance and conversion.
The Senior Product Marketing Manager, Amazon Private Brands (APB) owns paid social marketing for APB — driving performance through the intersection of creative strategy, merchandising, and channel execution. This role translates category trends, cultural moments, and customer behavior into high-performing social programs that drive efficient spend and measurable conversion across Meta, TikTok, Pinterest, and more.
This leader will drive paid social performance for Amazon Private Brands by setting the creative and merchandising strategy that fuels channel efficiency. They will establish how products are selected, positioned, and brought to life in platform-native formats — translating emerging trends, seasonal moments, and performance signals into compelling programs, while continuously evolving strategy through experimentation and data-driven iteration. This role requires a performance marketing mindset paired with strong creative judgment and merchandising instincts — someone who understands how creative and product decisions directly drive ROAS, CTR, and downstream conversion.
As an Individual Contributor, you will operate in close partnership with the Social Marketing team, Amazon Private Brands marketing team, and creative teams — ensuring creative and merchandising inputs are tightly aligned to business strategy, optimization cycles, and efficient media investment. You will stay deeply connected to customer trends, emerging brands, and evolving platform formats, using those insights to inform both near-term execution and long-term marketing strategy.
Key job responsibilities
- Own paid social marketing for Amazon Private Brands — driving performance and efficiency through creative strategy, merchandising, and channel execution across social media applications in formats that feel native, trend-forward, and conversion-oriented
- Lead social merchandising strategy for Amazon Private Brands — curating hero SKUs and product assortments, identifying trend-driven selections, and partnering with category and merchant teams to align social creative to inventory and promotional priorities
- Translate performance data (CTR, CVR, ROAS, engagement) into actionable creative and merchandising briefs, closing the feedback loop between what runs and what gets built next to continuously improve paid social efficiency
- Partner closely with the Amazon Private Brands marketing team to align creative testing roadmaps with channel strategy, ensuring creative velocity and quality match the pace of optimization cycles and budget allocation decisions
- Partner with internal creative teams to develop performance-informed briefs and ensure creative output meets the quality, format, and velocity requirements of paid social channels
- Develop scalable mechanisms for creative-to-merchandising alignment, including seasonal planning calendars, intake processes, and post-campaign creative retrospectives
- Communicate paid social strategy, creative rationale, and performance insights to senior leadership through clear, concise narratives
Basic qualifications
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Bachelor's degree
- Experience driving direction and alignment with cross-functional teams
- Experience guiding creative input, development and execution from concept to completion
- Strong understanding of paid social platforms (e.g., Meta, TikTok, Pinterest) and how creative and product selection drive performance in discovery-driven environments
Preferred qualifications
- 3+ Years of experience managing performance marketing programs
- Prior experience working alongside or embedded within a performance marketing function, with a clear understanding of how creative inputs serve channel optimization
- Expertise in trend-driven, seasonally-planned categories (e.g., Home, Beauty, Apparel, or Outdoor) — a strong understanding of style-forward audience behavior and category-specific seasonal cadences
- Experience merchandising or curating products within social or discovery-driven environments
- Experience building creative frameworks, seasonal playbooks, or merchandising mechanisms that scaled beyond their immediate team
- Experience defining product or tech requirements to support creative or merchandising strategies at scale
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
How we rate this
Sr. Product Marketing Manager, Amazon Private Brands (APB) , Social Marketing at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Pay
- This job starts at
- $157k
- Typical marketing job
- $146k
This posting starts 8% above the typical marketing job. See marketing jobs
Questions you could be asked
- Tell me about a project where paid social was part of your work. What did you do?
- Tell me about a project where product marketing was part of your work. What did you do?
- Tell me about a project where merchandising was part of your work. What did you do?
- Tell me about a project where performance marketing was part of your work. What did you do?
- Walk me through how you've used Meta in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Paid Social, Product Marketing, Merchandising, Performance Marketing, and Meta. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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