Sr. Sports Research Manager, Prime Video Sports — Live Sports Strategy & Research
Amazon is hiring a Sr. Sports Research Manager, Prime Video Sports — Live Sports Strategy & Research in New York, United States. It pays $113k-$160k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this role is Uses AI ●●○○: an ordinary role that requires AI tools.
- The posting mentions Nielsen, Npower and AI Tools among its tools and skills.
- Level classes it as a senior role.
- Amazon has 20,000+ other open roles on Level.
- Posted in the last few days.
AI in this role
Manage live sports audience measurement and research for Prime Video, utilizing AI tools to automate reporting and analysis.
You will own the Nielsen relationship and end-to-end measurement of every Prime Video Live Sports telecast, authoring audience summaries, reconciling first-party streaming signals against third-party currency, and translating a fast-moving measurement environment into clear business guidance. The ideal candidate pairs deep Nielsen expertise with the judgment to explain why audiences move and the communication skill to make complex concepts land with senior leaders, league partners, and cross-functional stakeholders.
Key job responsibilities
-Own authoritative audience summaries for all Prime Video Sports properties, reporting P2+ AMA on Nielsen Big Data+Panel and Panel-Only bases, including demographics, reach, and minute-by-minute trends. Produce weekly, event-level, and season-to-date reporting on deadline.
-Benchmark Prime Video against the competitive set on a like-for-like basis and manage Nielsen schedule inputs so every telecast is measured accurately and on time.
Reconcile Prime Video first-party device/AMA signals against Nielsen projections and final actuals; build a holistic cross-platform view of linear plus streaming performance.
-Serve as the internal authority on Nielsen methodology; write POVs on currency changes, separate methodology shifts from real audience movement, and represent Prime Video
-Translate measurement into decisions for programming, marketing, PR, finance, and ad sales. Field league and partner data requests, owning accuracy and turnaround.
-Automate recurring reporting and apply AI tools to speed analysis, drafting, and quality-checking, building validation into every workflow so numbers reaching leadership are right the first time.
Basic Qualifications
• 7+ years of media research experience at a network, agency, streamer, league, or research supplier, with end-to-end ownership of measurement deliverables.
• Deep, hands-on expertise with Nielsen national TV measurement (Big Data+Panel, Panel-Only, NNTV, National TV Toolbox, NPOWER-family, NCL schedule input).
• Command of core media math: AMA, rating, share, reach, GRPs, and time-shift windows (live, same-day, VOSDAL, delayed).
• Experience with cross-platform measurement spanning linear TV and streaming, including first-party/impression-based signal integration with third-party currency.
• Advanced Excel and clear, persuasive data storytelling in PowerPoint for senior audiences. Excellent written and verbal communication.
• Bachelor's degree in statistics, economics, communications, marketing, a quantitative social science, or a related discipline. Avid sports fan.
Preferred Qualifications
• 10+ years in sports media research or audience measurement, with direct ownership of a measurement discipline and a Nielsen vendor relationship.
• Working knowledge of 2025-2026 Nielsen methodology changes (out-of-home expansion, Big Data+Panel transition, co-viewing) and ability to recalibrate benchmarks across breaks.
• Experience with secondary measurement platforms (comScore, VideoAmp, iSpot, Adobe Analytics, Antenna, Nielsen ONE) and audience forecasting supporting finance or revenue planning.
• Experience using AI tools and automation (e.g., Python, generative AI, scheduled reporting) to scale recurring research workflows.
• Deep familiarity with the live sports media landscape, its broadcasters, Amazon's position in live sports, and MRC accreditation standards.
A day in the life
About the team
Our team is focused on building programming strategies that connect customers with the content they love. We work collaboratively across creative, product, marketing, and finance teams to make informed decisions that shape the viewing experience for audiences worldwide. We value curiosity, analytical thinking, and a willingness to challenge assumptions. As we continue to grow, you'll have the opportunity to influence how we evolve our approach and help define what comes next for our customers.
Basic qualifications
- Experience in verbal and written communication for executive level leaders
- Experience leading large-scale programs/projects
- Experience in modeling (Excel) and data analyses
- 7+ Years of Content Strategy, Programming Strategy, and/or Marketing Strategy experience
Preferred qualifications
- Experience using data and metrics to determine and drive improvements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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How we rate this
Sr. Sports Research Manager, Prime Video Sports — Live Sports Strategy & Research at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where market research was part of your work. What did you do?
- Tell me about a project where data analysis was part of your work. What did you do?
- Tell me about a project where audience measurement was part of your work. What did you do?
- Tell me about a project where reporting was part of your work. What did you do?
- Tell me about a project where automation was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Market Research, Data Analysis, Audience Measurement, Reporting, and Automation. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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