Technical Marketing Manager

AI in this role

Acts as the primary technical counterpart and sales support manager for distribution solutions and customer accounts globally.

pcm600omicron

technical-salespre-salessubstation-automationprotection-relaysproduct-marketing

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Sales Support Manager - Technical Sales Support

Your role and responsibilities

We are now looking for a Technical Marketing Manager to join our team in the Distribution Solutions division in Vaasa. As a Technical Marketing Manager, you will act as the primary technical counterpart for selected customer accounts and market segments. You will lead technical pre-sales activities from specification review and solution definition through customer presentations, training and approval processes.

As a Technical Marketing Manager, you will also develop partnerships with selected customers in collaboration with Business Development Managers. Additionally, you will convey customer needs, product gaps and market trends to Product Management, helping to shape future product development. Note that the role will also include global travel, approximately 50 days per year, depending on business needs and how you organize your work.

The work model for this role is: hybrid; #LI-Hybrid

You will mainly be accountable for:

Acting as the primary technical counterpart for assigned accounts and strategic sales opportunities
Serving as the technical lead in large tenders, frame agreements and product approvals
Delivering technical presentations on our product portfolio and applications
for prospective and existing customers
Leading and conducting factory acceptance tests (FATs) for assigned customer accounts
Providing technical training to local sales teams and customers to promote our products and help improve the overall technical competence of the markets

Qualifications for the Role

BSc or MSc level degree in electrical engineering or similar

Experience with protection relays, protection applications, or substation automation
Experience in commissioning protection relays or substation automation systems is considered an advantage
Experience with PCM600, Omicron, or similar tools is considered an advantage
Strong problem-solving and communication skills
Ability to work independently and collaborate across teams
Fluent written and spoken English

What’s in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

Benefits

Our culture and benefits reflect our values: courage, care, curiosity and collaboration. The most appreciated benefits according to our personnel are at the moment e.g. an annual performance bonus, employee share acquisition program, continuous learning opportunities, bicycle and other wellbeing and family benefits. We have a hybrid working model.

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

If you have questions, contact Technical Sales Manager, Laura Jåfs, tel. +358 50 3342744. Apply for the position by October 21st, 2026. We look forward to receiving your application.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

How we rate this

Technical Marketing Manager at ABB rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Technical SalesPre SalesSubstation AutomationProtection RelaysProduct MarketingPcm600Omicron

Questions you could be asked

Tell me about a project where technical sales was part of your work. What did you do?
Tell me about a project where pre sales was part of your work. What did you do?
Tell me about a project where substation automation was part of your work. What did you do?
Tell me about a project where protection relays was part of your work. What did you do?
Tell me about a project where product marketing was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Technical Sales, Pre Sales, Substation Automation, Protection Relays, and Product Marketing. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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