VP of Product Marketing

Factory is hiring a VP of Product Marketing in San Francisco, United States. Level rates it ; you can apply on Level.

AI in this role

databricks

About Factory

Our mission is to create a world where software builds and improves itself.

We build the platform for self-improving software development, helping the world's largest enterprise engineering teams turn their organizations into autonomous software factories. Customers including Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile run Factory to ship code, review PRs, run tests, and deploy continuously - getting smarter with every cycle.

In 2026, we raised $200M at a $5B valuation, bringing our total funding to over $400M. We are backed by world-class investors and operators including Khosla Ventures, Sequoia, Blackstone, Ali Ghodsi (CEO of Databricks), and Frank Slootman (Former CEO of Snowflake).

About the Role

Factory is bringing autonomy to software engineering. We’re looking for a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering organizations. You’ll shape the narratives, positioning, and market stories that drive enterprise demand and arm our sales team with the clarity they need to win.

This role sits at the intersection of product, marketing, and sales. You’ll translate technical capabilities into business outcomes, build the assets that accelerate deals, and shape how customers understand agent native development.

What You Will Do and Achieve

Define our market position. Own company and product positioning, messaging, and category strategy across the engineering lifecycle.
Build the product marketing function. Establish the team, operating model, priorities, and measurement framework needed to support Factory’s growth.
Lead go-to-market strategy. Partner with Product, Sales, Solutions Engineering, Marketing, and BizOps to develop launch plans, audience strategies, and adoption programs.
Turn customer insight into strategy. Build a deep understanding of buyers, users, competitors, and market dynamics. Use those insights to influence product and go-to-market decisions.
Enable enterprise growth. Equip revenue teams with narratives, pitch decks, competitive intelligence, solution briefs, use cases, and proof points that move complex deals forward.
Tell stories that create demand. Translate sophisticated technical workflows into clear, outcome-driven narratives for engineering leaders, executives, and developers.
Lead product launches. Set the strategy and standards for launches, ensuring teams are aligned, sales is prepared, and customers understand the value of new capabilities.
Shape executive and market narratives. Partner with leadership on keynotes, customer conversations, analyst engagement, and other opportunities to establish Factory as a category leader.
Measure and improve impact. Define success metrics and use market feedback, customer research, product adoption, and revenue data to refine messaging and programs.
Champion the Factory voice. Ensure every customer-facing narrative reflects the clarity, ambition, and technical credibility behind our mission to bring autonomy to software engineering.

Qualifications

10+ years of product marketing or related go-to-market experience, including leadership experience at a high-growth SaaS, AI, infrastructure, or developer-focused company.
A track record of building and leading high-performing product marketing teams.
Experience defining positioning and go-to-market strategy for technical products sold to enterprise customers.
Deep understanding of complex enterprise sales cycles and how to enable account executives and solutions engineers throughout the buyer journey.
Exceptional writing, communication, and storytelling skills, with the ability to make sophisticated technical concepts compelling to business and technical audiences.
Experience leading major product launches and coordinating cross-functional teams around a shared strategy.
Strong customer and market instincts, supported by a rigorous, data-informed approach to research and decision-making.
The ability to operate at both strategic and executional levels in a fast-moving environment.
Strong executive presence and the ability to influence Product, Sales, Marketing, and company leadership.
A passion for developers, AI, autonomy, and shaping how a new category is understood and adopted.

This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)

How we rate this

VP of Product Marketing at Factory rates 72 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

VP of Product Marketing is an open job at Factory.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in San Francisco, CA.
The job was posted on December 10, 2025.
Seniority: executive.
Applications are handled by Factory. Apply on Factory

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Databricks

Questions you could be asked

What's a project where you used Databricks hands-on?
Describe a typical day in a role like this one: which parts run through AI directly?
If you removed AI from this role, what would be left, and how do you decide what still needs a human?

Adapt your resume

List these exact terms on your resume: Databricks. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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