Team17Web & CRM Marketing Manager - FTC 6 Months
Team17 is hiring a Web & CRM Marketing Manager - FTC 6 Months for a remote role open to applicants in United Kingdom. Level rates it ; you can apply on Level.
AI in this role
Manage web, email, and CRM marketing campaigns to drive player acquisition and engagement.
About the role
The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email). They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.
Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.
Requirements
Role Responsibilities
- Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand.
- Email - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
- CRM- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
- Planning - Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets
- Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels/ or via our partners.
- Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
- Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
- Creative - Provide clear and timely creative briefs that incorporate best-practice.
- Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.
Technical Skills & Experience
- Hands-on web experience, leading web campaigns and managing the CMS and analytics. Hubspot or similar experience required.
- Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
- CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
- Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions.
- GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
- Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
- Creative - Understands creative best practice across web and email assets.
- Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.
People Skills
- Project management skills and ability to manage competing priorities.
- Relationship and stakeholder management across internal & external partners (games studios a bonus).
- Analytical and commercial, with the ability to turn data into recommendations.
- Clear communicator, able to brief partners effectively and champion the function.
How we rate this
Web & CRM Marketing Manager - FTC 6 Months at Team17 rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where email marketing was part of your work. What did you do?
- Tell me about a project where crm was part of your work. What did you do?
- Tell me about a project where web management was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Walk me through how you've used Hubspot in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Email Marketing, Crm, Web Management, Campaign Management, and Hubspot. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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