Amazon Key – B2B Growth marketer, Amazon Key
AI in this role
B2B Growth Marketer sought to design, build, and scale an automated, AI-assisted lead generation and outbound pipeline for Amazon Key.
We are looking for a B2B Growth marketer to design, build, and own that engine. This is a founding, high-ownership role that sits at the intersection of Marketing, Sales, and Revenue Operations. You will treat go-to-market like software: define the signals that indicate a housing provider is ready to buy, build the enrichment and outbound workflows that act on those signals, wire them into the CRM, measure conversion at every stage.
You will be the technical architect of lead generation, outbound, and signal detection for Amazon Key across the.
This role is highly cross-functional.
Key job responsibilities
• Design the signal layer. Define and codify the buying signals that indicate an housing provider is in-market. Build the pipelines that detect them continuously.
• Build the lead-gen engine end-to-end. Own sourcing → enrichment → scoring → routing → sequencing → attribution as a versioned, monitored system. Turn target-account lists into instrumented outbound programs.
• Automate enrichment and data quality: Build data extraction and scraping flows from scratch. Stand up custom web-scraping and data-extraction pipelines where no clean source exists, feeding them into enrichment so target lists are built, not bought.
• Generate account-specific outreach at scale. Build AI-assisted systems that produce personalized, on-message outreach for named accounts and multi-channel cadences with strong deliverability hygiene.
• Instrument and report conversion. Define the funnel metrics (reply rate, meeting rate, pilot rate, stage conversion, time-to-money) and build the dashboards that feed conversion heartbeat.
• Integrate the GTM stack.
• Run experiments like an engineer. Ship, measure, iterate, and deprecate.
• Read the commercial picture, not just the tech. You understand how a housing deal actually gets won, where demand comes from, how a prospect moves from first touch to signature, and which numbers predict revenue. That lets you decide what to build and what to drop based on impact on the funnel, so the engine is judged by deals closed, not workflows shipped.
• Run your own show end to end. Give you a problem and a goal, not a spec, and you'll scope it, build a first version, put it in front of users, and keep refining until it holds up in production. You chase down what's broken yourself, close your own knowledge gaps, and carry a problem all the way to a working result rather than handing it off half-solved.
A day in the life
The applicable collective agreement for this role is CBA for employees of Telecommunication Sector. The position is classified at level 7 or above, depending on the candidate's skills, competences and experience.
About the team
The Amazon Key team sits within the Amazon Devices team alongside Ring and other Home Security teams. Key is a uniquely cross-functional team within Amazon, and often serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are the bridge between device management and physical services, and our team indexes highly on ownership and collaboration. We have lots of stakeholders, and we have relentlessly high standards for our high-visibility programs.
Basic qualifications
- Experience in in a GTM Engineering, Revenue Operations, Growth Engineering, Marketing Operations, or Sales Engineering role with hands-on system-building ownership.
- Demonstrated experience building automated lead-generation or outbound systems end-to-end (sourcing, enrichment, scoring, routing, sequencing, attribution).
- Lead generation and enrichment: proven experience sourcing target accounts and contacts (including custom data extraction and web scraping) and enriching them with firmographic, technographic, and intent data to produce sales-ready, prioritized pipeline.
- CRM integration and funnel management: proven experience integrating automated flows and data inputs into a CRM and managing the commercial funnel end-to-end, including lifecycle stages, handoffs, and reporting reliable enough to forecast from.
- Expert-level CRM proficiency (Salesforce or HubSpot) at an administrator level, including objects, workflows, lifecycle logic, and reporting.
- Hands-on experience with GTM automation and enrichment tooling (e.g., Clay, n8n/workflow automation, enrichment and intent-data APIs) and with multi-channel outbound (email + LinkedIn) including deliverability best practices.
- Working proficiency with SQL and with integrating tools via APIs.
- Proven ability to define metrics and build dashboards that measure funnel conversion and pipeline impact.
- Strong written and verbal communication in English.
Preferred qualifications
- Working proficiency with SQL and with integrating tools via APIs.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The minimum gross base salary for this position is listed below. The base salary listed corresponds to working on a full-time basis. For part-time hours, the salary will be pro-rated.
Amazon reserves the right to offer a higher salary and/or level, depending on the candidate's skills, competencies, and experience. Amazon's package may include a sign on payment. In addition, the candidate may be eligible to participate in a restricted stock unit scheme operated independently by Amazon.com Inc. in USA. Your recruiting team will share final salary and any restricted stock unit scheme if applicable, depending on skills and requirements.
In addition to statutory benefits, and those applicable to the relevant CBA, company supplementary benefits may apply subject to further terms.
See below the minimum gross base salary for this position:
Milan, ITA - 44,300.00 EUR Annually
How we rate this
Amazon Key – B2B Growth marketer, Amazon Key at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where b2b marketing was part of your work. What did you do?
- Tell me about a project where growth marketing was part of your work. What did you do?
- Tell me about a project where lead generation was part of your work. What did you do?
- Tell me about a project where data enrichment was part of your work. What did you do?
- Tell me about a project where outbound sales was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: B2b Marketing, Growth Marketing, Lead Generation, Data Enrichment, and Outbound Sales. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list — this role treats it as a required part of the job.
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