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Diageo

Assistant Manager - Customer Marketing

Diageo is hiring an Assistant Manager - Customer Marketing. Level rates it ; you can apply on Diageo.

Level's read on this job

  • Level rates this marketing role Little AI ●○○○: aI is not part of the work.
  • Tools and skills the posting cites include marketing, sales and customer journey.
  • Level classifies it as a mid-level role.
  • Level lists 246 other open roles at Diageo.
  • The role was posted in the last few days.

AI in this role

Assistant Manager for customer marketing focusing on developing and executing activation plans to influence consumer behavior.

marketingsalescustomer-journeybrand-activation

Job Description :

Job Title: Assistant Manager - Customer Marketing

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating

About the Function:
Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.


About the role:

• Analysts are individual contributors
• Requires conceptual knowledge in own area of expertise; develops practical experience
• Understands key business drivers; uses this understanding to accomplish own work
• No supervisory responsibilities but may provide guidance to new analysts/associates
• Solves standard problems by identifying solutions based on standard practices
• Impacts quality of own work; works within guidelines and policies
• Explains information to others in straightforward situations

Roles in this job family develop and execute activation plans which influence consumer behaviour. They deeply understand the customer journey, their personas, and are able to identify methods to actively engage them in Diageo’s products to increase the likelihood of purchase across a range of channels.

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive.

Diversity statement:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Dibrugarh

Additional Locations :

Job Posting Start Date :

2026-08-27

How we rate this

Assistant Manager - Customer Marketing at Diageo rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

MarketingSalesCustomer JourneyBrand Activation

Also common in marketing jobs at this level

Pay

Typical marketing job
$146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. Tell me about a project where marketing was part of your work. What did you do?
  2. Tell me about a project where sales was part of your work. What did you do?
  3. Tell me about a project where customer journey was part of your work. What did you do?
  4. Tell me about a project where brand activation was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Marketing, Sales, Customer Journey, and Brand Activation. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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