Associate Product Marketing Manager
Perplexity is hiring an Associate Product Marketing Manager in San Francisco, United States. It pays $135k-$180k a year and Level rates it ; you can apply on Perplexity.
Level's read on this job
- Level rates this marketing role Little AI ●○○○: aI is not part of the work.
- The posting mentions product marketing, content creation and webinars among its tools and skills.
- Level classes it as a mid-level role.
- Perplexity has 131 other open roles on Level.
AI in this role
Own product education, launches, and customer enablement materials to drive adoption of AI search and productivity tools.
Perplexity is revolutionizing how companies get work done. We are seeking an Associate Product Marketing Manager to join our team and serve as the bridge between how our products actually work and how the world learns to use them. You will develop the deepest product understanding on the team and translate it into webinars and education materials that inspire adoption and drive growth.
If you have a passion for understanding how things work, thrive in taking something complex and making it simple, and want to build a world-class product education engine that turns new users into power users, this role is for you.
Responsibilities
Know the product cold. Develop a deeper working knowledge of our products than anyone else in marketing, using every feature the day it ships, building the workflows yourself, and staying close to the teams that built them.
Turn complexity into clarity. Transform complex product capabilities into simple, specific, and accurate explanations, defining not just what we built, but how it works, when to use it, and why it matters.
Teach at scale. Own product webinars end to end, from content and live demos to delivery and follow-up, spanning onboarding series, feature deep-dives, and use-case walkthroughs.
Build the education engine. Create the product education materials our users learn from: how-to guides, demo flows, video walkthroughs, and use-case libraries that make customers materially better at their jobs.
Obsess over the user. Maintain a sharp, real-time view of what users misunderstand and where they get stuck, ensuring our education remains grounded in how people actually use the product rather than how we assume they do.
Measure outcomes, not just outputs. Tie webinars and education content to tangible activation, adoption, and retention, running lightweight experiments to iterate fast on format, content, and delivery.
Get products to launch. Own and coordinate the cross-functional workstreams that take products from built to launch, keeping teams aligned on dependencies, timelines, and the work needed to bring each launch to market.
Qualifications
2-3 years of experience in product marketing, customer education, business development, or a related role, ideally within a high-growth technology company, or work that proves the skill regardless of title.
Proven ability to synthesize complex technical concepts into simple, specific, and provable explanations that travel across new users, power users, and admins.
Genuine obsession with product: you explore every setting, test every new feature, and can explain what a product does better than the team that built it.
Sharp teaching and storytelling skills grounded in data, with the ability to summarize how a feature works in a single sentence and demonstrate it live.
High slope: you learn unfamiliar products and domains fast, and your rate of improvement is your standout trait.
Extreme comfort delivering clarity in high-velocity, ambiguous environments.
How we rate this
Associate Product Marketing Manager at Perplexity rates 30 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- This job starts at
- $135k
- Typical marketing job
- $147k
This posting starts 8% below the typical marketing job. See marketing jobs
Questions you could be asked
- Tell me about a project where product marketing was part of your work. What did you do?
- Tell me about a project where content creation was part of your work. What did you do?
- Tell me about a project where webinars was part of your work. What did you do?
- Tell me about a project where product education was part of your work. What did you do?
- Tell me about a project where cross functional leadership was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Product Marketing, Content Creation, Webinars, Product Education, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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