BMM_Cardiology Ultrasound

Philips is hiring a BMM_Cardiology Ultrasound in Gurugram, India. Level rates it ; you can apply on Philips.

Level's read on this job

On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include marketing strategy, go to market and product launch.
Level classifies it as a mid-level role.
Level lists 803 other open roles at Philips.
The role was posted within the past two weeks.

AI in this role

Business Marketing Manager for Cardiovascular & Point of Care Ultrasound driving GTM strategies, product launches, and KOL management.

marketing-strategygo-to-marketproduct-launchkol-managementpricing-strategy

Job Title

BMM_Cardiology Ultrasound

Job Description

Job title:
Business Marketing Manager – Cardiovascular & Point of Care Ultrasound, ISC Zone

Your role:
Marketing Strategy & Execution:

Develop and drive execution of a comprehensive Marketing plan for assigned portfolio, aligning with Growth Region’s overall business and marketing objectives to drive market share growth in ISC

Develop clear, value-driven positioning and messaging frameworks that differentiate our products from competitors and resonate deeply with key personas (buyers, users, and executives)

Examine market trends, competitor pricing, and customer behavior to evaluate the effectiveness of existing pricing strategies

Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability

(B) Go-to-Market & NPI Excellence:

Design, build, and execute end-to-end GTM strategies for new product launches, feature releases, and portfolio expansions across target markets

Form cross-functional teams required to plan and execute new product launches, identifying target customer personas and ensuring alignment with overall BU strategy

Develop launch campaign, sales enablement materials, and training programs for sales,

CAS and channel teams

Support cadence on OIT & Revenue, and demand planning inputs for assigned portfolio

Track KPIs such as visibility, market share, win rate, and ROI of marketing initiatives

Optimize marketing investments based on performance data and insights

Own demo inventory management- from new orders to liquidation of ageing stock

Support IB Retention by teaming-up with Sales & CLV to drive replacement or upgrades of ageing Philips sockets

(D) KOL Management :

Develop and execute strategic engagement plans for top KOLs across Cardiovascular & POCUS to build Philips brand preference and advocacy

Build reference sites, customer testimonials, and country-specific clinical proof points that resonate with local audiences

Partner with KOLs and professional societies to strengthen Philips’ position in focus segments

You're the right fit if:

Entrepreneurship spirit and high aspiration: can-do attitude, creative mindset, searching for solutions, strong drive and focus on results, ability to move or get around barriers to success

Strong execution skills with the ability to adapt global strategies for local impact
Excellent presentation, communication, and stakeholder management abilities
Knowledge of cardiovascular diagnosis & therapies is a plus
Experience in fast moving medical devices business, experience in Ultrasound domain is a strong plus

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.

#LI-PHILIPS

How we rate this

BMM_Cardiology Ultrasound at Philips rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

BMM_Cardiology Ultrasound is an open job at Philips.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Gurgaon.
The job was posted on October 26, 2026.
Seniority: mid.
Applications are handled by Philips. Apply on Philips

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Marketing StrategyGo To MarketProduct LaunchKol ManagementPricing Strategy

Questions you could be asked

Tell me about a project where marketing strategy was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where product launch was part of your work. What did you do?
Tell me about a project where kol management was part of your work. What did you do?
Tell me about a project where pricing strategy was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Marketing Strategy, Go To Market, Product Launch, Kol Management, and Pricing Strategy. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

Get your CV reviewed before you apply

Send your CV and the role you want next. Your review arrives by email within 3 days.

Get a free CV review Check your resume with the ATS resume checker