Brand Design Lead
Decagon is hiring a Brand Design Lead in San Francisco, United States. It pays $160k-$200k a year and Level rates it ; you can apply on Decagon.
Level's read on this job
- Little AI ●○○○ is how Level rates this role: aI is not part of the work.
- The posting mentions AI agents, brand identity and art direction among its tools and skills.
- Level classes it as a lead role.
- Decagon has 133 other open roles on Level.
AI in this role
Lead brand design and visual storytelling for an AI conversational platform company, shaping how the brand is perceived externally.
About Decagon
Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.
Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.
We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.
We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.
About the Team
Brand Design at Decagon shapes the visual identity of our company and helps define how we’re perceived by customers, partners, and the broader AI community. Our work turns sophisticated technology into clear, confident, and differentiated brand storytelling—across campaigns, content, web, and moments that shape perception.
We believe strong brands are built through taste, consistency, and conviction. We care deeply about craft, narrative, cohesion, and expanding the brand into new, exciting territories while building its core. Designers here grow by shipping work fast, operating with urgency, developing a strong point of view, and raising the bar together.
About the Role
This role sits at the heart of Decagon’s brand expression. As a Brand Designer, you’ll help shape how Decagon shows up in the world—how we tell our story, how we stand apart, and how our brand evolves as the company scales.
You’ll work on marketing-led brand initiatives that influence perception and drive growth, contributing to both foundational brand work and high-visibility moments. This role is ideal for a designer who is excited by storytelling, energized by momentum, and motivated by building a brand thoughtfully, not just executing individual assets.
You won’t be handed a perfectly defined box. Instead, you’ll help define the edges—learning where to push, where to refine, and how to maintain coherence as the brand expands.
In this role, you will
Design and art direct high-quality brand assets across campaigns, web, sales materials, video, events, social, and internal storytelling.
Help evolve and expand Decagon’s brand design system—bringing consistency while pushing into new, differentiated expressions.
Contribute to brand strategy and messaging, and translate that thinking into clear and compelling visuals.
Bring systems thinking and attention to detail to developing layouts, concepts, and executions.
Iterate quickly based on feedback, often across multiple workstreams, balancing speed with polish.
Bring references, inspiration, and creative ideas that help Decagon stand out.
Maintain consistency and quality across all brand touchpoints.
Your background looks something like this
4-6 years of experience in brand design, art direction, and marketing-focused creative roles.
A portfolio that demonstrates strong visual taste, storytelling, and brand thinking.
Proficient in Figma and Adobe Creative Suite, with a strong interest and curiosity in dabbling in AI design models and tools.
Experience designing for marketing surfaces (web, campaigns, decks, events, content).
Strong fundamentals in typography, layout, color, and hierarchy.
Ability to interpret a brief and execute thoughtful, on-brand creative.
Comfort working in high-velocity environments with evolving priorities.
Even better if you have
Interest in technology and AI-driven companies (prior AI experience not required).
Some experience with filming and editing social content is a great-to-have.
Benefits
We proudly offer the following benefits for our full-time employees:
Medical, Dental, and Vision benefits for you and your family
Life Insurance and Disability Benefits
Retirement Plan (e.g., 401K, pension)
Parental Leave
Fertility and family building benefits through Carrot
Monthly stipend to support your wellness, lifestyle, and work-life balance
Daily lunches and snacks in the office to keep you at your best
Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
These benefits are described in more detail in Decagon’s policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.
How we rate this
Brand Design Lead at Decagon rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- How do you decide when an AI agent can act on its own versus asking for approval first?
- Tell me about a project where brand identity was part of your work. What did you do?
- Tell me about a project where art direction was part of your work. What did you do?
- Tell me about a project where visual design was part of your work. What did you do?
- Tell me about a project where storytelling was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: AI agents, Brand Identity, Art Direction, Visual Design, and Storytelling. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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