Level

Cognition

Brand Marketer

Cognition is hiring a Brand Marketer in San Francisco, United States. Level rates it ; you can apply on Cognition.

Level's read on this job

  • On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
  • The posting mentions Cursor and Devin among its tools and skills.
  • Level classes it as a junior role.
  • Cognition has 104 other open roles on Level.

AI in this role

cursordevin

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

About the Role

We're looking for a creative, strategic marketer to own how Cognition shows up to developers, from product launches and brand campaigns to the day-to-day work of figuring out what we say, how we say it, and where. You'll plan and execute integrated campaigns across channels and work closely with our creative agencies and growth team to turn big ideas into things people actually see and remember.

You might:

  • Plan and execute product launches end-to-end, coordinating messaging, creative, channels, timing, and cross-functional teams to make launches land. We have two major ones in the next 90 days.

  • Define campaign strategy: what's the insight, what's the message, who's the audience, and how does it come to life across paid, organic, out-of-home, events, and partnerships.

  • Be the strategic counterpart to our creative agencies: set the brief, give sharp feedback, and make sure the work that comes back is on-strategy and on-brand.

  • Own upper funnel brand awareness programs, like out-of-home marketing.

  • Develop messaging and positioning for specific campaigns, translating product capabilities into copy that resonates with developers and engineering leaders.

  • Scope and produce video content for campaigns, working with our in-house team and external partners to create ads, product demos, and launch videos.

  • Build, execute, and improve the marketing campaign playbook: templates, timelines, checklists, and processes that let a tiny team punch way above its weight.

You should be:

  • A creative strategist. You can look at a product and figure out what's interesting about it, who cares, and how to make them pay attention. You have taste.

  • An executor. Big ideas are worthless without follow-through. You can manage a campaign from brief to launch with dozens of moving pieces and not drop things.

  • AI-native. You use AI tools daily and are excited to work at a company where the product is AI. Your instinct is to automate everything.

  • A clear writer. Good campaigns start with good copy. You can write a headline, a brief, an email, or a landing page and make it sharp.

  • Comfortable with ambiguity. You'll help build our brand as we deploy it, adapting to the market’s response and what resonates with our customers.

You might have:

  • 0-4 years of experience: we care more about taste, speed, and creative instinct than years on a resume

  • Run or meaningfully contributed to a product launch, brand campaign, or creative project

  • Written copy that has attracted attention, whether on X, a blog, or in marketing media like ads, landing pages, emails, briefs, anything

  • Worked with creative agencies or external partners

  • A portfolio, blog, side project, or body of work that shows how you think

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.

How we rate this

Brand Marketer at Cognition rates 25 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

CursorDevin

Also common in marketing jobs at this level

Pay

Typical marketing job
$147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. What's a project where you used Cursor hands-on?
  2. Walk me through how you've used Devin in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: Cursor and Devin. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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