BTL Senior Specialist

Samsung Electronics is hiring a BTL Senior Specialist. Level rates it ; you can apply on Samsung Electronics.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
Level classifies it as a senior role.
Level lists 661 other open roles at Samsung Electronics.
The role was posted in the last few days.

AI in this role

Position Summary

Lead experiential marketing, partner co-marketing, and retail visibility to drive engagement and sales in malls, stores, and immersive physical and digital spaces, with social media as an extension of each activation.

Role and Responsibilities

Key responsibilities

Plan and execute experiential marketing, including launch, customer, partner, and media events, exhibitions, and mall collaborations
Create immersive branded experiences that integrate online and offline touchpoints and encourage consumer-generated content
Manage co-marketing with partners, ensuring on-time deployment, brand guideline compliance, and smooth system access (authorizations, NDAs, new users)
Support retail and sales teams with marketing needs
Own retail visibility, including strong calls to action, sales floor presence, and location strategy in high-traffic areas
Drive customer engagement around key product USPs

Skills and Qualifications

Requirements

Proven experience as an event or experiential activity manager, or in a similar role
Experience planning marketing activities across offline and online channels, including social media
Ability to identify and track relevant KPIs
Excellent verbal and written communication, interpersonal, and presentation skills
Attention to detail, critical thinking, and problem-solving
Strong Power Point skills, including presentation storytelling and design
English- Must

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How we rate this

BTL Senior Specialist at Samsung Electronics rates 37 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.