Level

Runway ML

Campaign Creative, Product Marketing

Runway ML is hiring a Campaign Creative, Product Marketing for a remote role open to applicants in United States. It pays $140k-$200k a year and Level rates it ; you can apply on Runway ML.

Level's read on this job

  • On Level's scale, this marketing role is Works on AI ●●●○: the daily work is on AI products, without building the model.
  • This is listed as a remote role.
  • The posting mentions AI Video Generation, product marketing and creative direction among its tools and skills.
  • Runway ML has 47 other open roles on Level.
  • Posted in the last few days.

AI in this role

Drive full-funnel product marketing campaigns with AI as the primary creative medium.

ai-video-generation
product-marketingcreative-directioncampaign-managementcopywritingart-direction

We are building AI to simulate the world through merging art and science.

We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.

World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.

Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

*Titles posted to our careers page are updated regularly to best advertise the role and expected seniority, but internally we have a flat titling system with two types of titles: one for individual contributors and one for people managers.

About the role

*Open to hiring remote across North America — we also have offices in NYC, London, San Francisco, Paris and Seattle.

We’re looking for a Creative with a focus on campaigns for Product Marketing. This is not a growth role. It’s a hands-on campaign creative role for someone who makes the work themselves, with AI as their primary medium. You’ll own full-funnel launch campaigns for Runway’s products, features and research: launch films, key visuals, landing pages, lifecycle emails, onboarding flows and everything in between. You’ll report to the Creative Director of Product Marketing.

We’re open to creatives who lead with art direction or with copy. What matters is that you make the work yourself and can move across both. Your work will directly shape how people discover, understand and adopt what Runway builds. That means work with real taste that stops people mid-scroll, makes new research feel tangible, and turns curiosity into first use. You’ll also help build the workflows and automations that let a small team ship at the pace of the product. You’ll partner closely with product marketing, design, research, growth and product teams.

What you’ll do

  • Build full-funnel launch campaigns end to end: the idea, the script, the boards, the generation, the edit, the finish.

  • Make launch films, key visuals and campaign systems that hold up next to the best brand work in the world.

  • Turn research breakthroughs into work people outside the field can feel, not just read about.

  • Extend each campaign across every surface (landing pages, social, email, in-product) without losing the idea.

  • Work at the pace of the product: several launches at once, fast timelines, quality never optional.

  • Build the machine behind the work. Turn what you make into reusable prompts, workflows and automated pipelines, so every campaign starts further ahead than the last.

  • Treat every new model as new creative territory, and show the team what’s now possible before anyone asks.

What you’ll need

  • 4+ years making creative at an agency, studio or brand, with real campaigns shipped for real clients.

  • A portfolio that proves taste first. AI-generated or AI-assisted work should be central to it.

  • Fluency with image and video models, plus the craft tools to finish (editing, compositing, design).

  • Art direction instincts: casting, styling, light, composition, type and pacing.

  • A strong lead discipline (art direction, motion/edit or copy) and comfort across the others.

  • A builder’s mindset. You’ve chained tools together, automated the repetitive parts, or built workflows others use.

  • The range to move from a cinematic launch film to a single perfect frame in the same week.

Bonus points

  • Experience launching creative tools, AI products or research.

  • You’ve already built something interesting on Runway.

Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

Working at Runway

Great things come from great teams. We’d love to hear from you.

We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.

More about Runway

We're excited to be recognized as a best place to work:

Crain's | InHerSight | BuiltIn NYC | INC

How we rate this

Campaign Creative, Product Marketing at Runway ML rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product MarketingCreative DirectionCampaign ManagementCopywritingArt DirectionAI Video Generation

Also common in marketing jobs at this level

Pay

This job starts at
$140k
Typical marketing job
$147k

This posting starts 5% below the typical marketing job. See marketing jobs

Questions you could be asked

  1. Tell me about a project where product marketing was part of your work. What did you do?
  2. Tell me about a project where creative direction was part of your work. What did you do?
  3. Tell me about a project where campaign management was part of your work. What did you do?
  4. Tell me about a project where copywriting was part of your work. What did you do?
  5. Tell me about a project where art direction was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Product Marketing, Creative Direction, Campaign Management, Copywriting, and Art Direction. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
  • Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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