Clinical Application Specialist (Ultrasound) - Samsung Healthcare

Position Summary

Role and Responsibilities

1. Market Intelligence & Analysis

• Conduct market dynamics, end-user, competitor, and product comparison analyses to identify market opportunities and business growth potential.
• Gather customer insights and conduct customer needs assessments and surveys to support marketing strategies and product development.
• Monitor market trends, competitive activities, and industry developments to recommend appropriate business strategies.
• Clinical knowledge in ultrasound modalities (Obstetric, Gynecological, Musculoskeletal, General Imaging).

2. Product Management & Marketing Strategy

• Manage the product lifecycle, including product registration, product positioning, pricing analysis, and strategic planning.
• Plan and execute product launches, marketing campaigns, and product support initiatives for key projects.
• Manage the e-Catalogue (e-Cat) business through government online procurement platforms.
• Develop product marketing strategies and ensure effective product communication and market positioning.

3. KOL & Hospital Reference Site Management

• Develop and maintain relationships with Key Opinion Leaders (KOLs), healthcare professionals, and key hospital stakeholders.
• Identify and develop hospital reference sites to strengthen product credibility and market acceptance.
• Drive clinical breakthroughs and support the development of strategic reference accounts.
• Develop engagement plans to maintain existing relationships and expand new clinical opportunities.

4. Marketing & Promotional Activities

• Plan, organize, and implement marketing activities, including seminars, workshops, conferences, and other promotional initiatives.
• Develop and manage relationships with academic societies and relevant professional organizations.
• Coordinate and monitor distributor marketing activities to ensure alignment with business and marketing objectives.
• Manage marketing budgets, track expenditure, and evaluate the effectiveness of marketing initiatives.

5. Clinical & Technical Support

• Provide pre-sales and post-sales clinical support, including product demonstrations, presentations, customer training, and refresher training.
• Support key projects by providing clinical expertise, product knowledge, and technical guidance.
• Work closely with sales teams, distributors, and relevant stakeholders to address customer requirements and strengthen customer confidence.
• Support customer adoption and effective utilization of products through continuous clinical engagement.

6. Training & Professional Development

• Develop and implement internal and external training systems to enhance product knowledge, clinical competency, technical capabilities, and marketing skills.
• Conduct training programs for employees, distributors, and customers to strengthen product understanding and application.
• Identify competency gaps and develop structured training plans to improve overall team effectiveness.

7. CAS Team & Resource Coordination

• Coordinate and manage the CAS team's schedule and resource allocation to ensure effective clinical support and marketing execution.
• Manage the arrangement, availability, and utilization of Samsung demonstration units and other demonstration resources.
• Coordinate clinical demonstrations, customer engagements, and marketing activities to ensure timely and effective execution.

Job Requirements

• Bachelor Degree in Sonography with minimum 7 years of experience in ultrasound field.
• Experience in clinical application, marketing or KOL engagement roles.
• Background in conducting training or clinical education in hospitals.
• Preferred experience in working with multinational medical device companies.
• Fluent in English, and Bahasa Malaysia is a must.

Skills and Qualifications

Skillset & Knowledge

• Clinical knowledge in ultrasound modalities (OB/GYN, MSK, General Imaging)
• Fluent in English
• Excellent interpersonal skills to establish productive client relationship
• Ability to engage professionally with doctors, hospital staff, and partners

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