Content Design Specialist

Recruiter: Vitkoria Pálfi-Vincze

Hiring Manager: Victoria Gibson

Career Grade: D

About BT 

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good.  Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.   

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.  

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best. 

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country.   Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies. 

About the role 

Specific business area:  

Product - Global Fabric 

Impact of the role:  

The Content Design Specialist independently undertakes and executes advanced, iterative & user centred content design activities, strategy and structure, ensuring that BT’s products and features are of the highest level of craft and execution, are easy to use, and deliver experiences that create value for customers. 

Link to strategy:  

Designing content for the Global Fabric web app, that delivers BT International’s strategic ambition of building a platform business, underpinned by a next-generation global network, and world-class managed services. 

What you will be doing (Role Accountabilities) 

Delivers initiatives to improve the user experience of content from conception to launch in partnership with product managers, engineers, researchers and product designers 

Contributes to strategic decisions around the future direction of BT’s products and content design strategy 

Drives the design of end-to-end user flows and experiences within BT’s design systems and/or standards 

Crafts new or complex digital-first experiences that achieve commercial goals such as increased digital channel share and have clear commercial impact 

Determines information architecture and content structure at the account level (sitemaps, content models, content templates, pattern libraries) 

Leads content design approaches, activities, and deliverables at the product level 

Builds meaningful relationships, and contributes to a culture of design excellence and promotes a user-centred way of working 

Advocates for customer needs, ensuring that designers and squads are designing solutions that solve real customer needs 

Ensures customer purchase journeys mapping is accurate in order to identify pain points and user needs 

Mentors other content designers, helping to improve the team’s craft and meet ambitions as well as act as a technical resource 

Ensures all content is aligned with the BT Group brand tone of voice, meets AA accessibility standards and is legally compliant  

What you’ll need to succeed (Skills & Experience) 

User Centred Design 

Content Design 

User Experience Design 

Content Hierarchy 

Information Architecture 

User Centred Research 

Content Management Systems (CMS) 

Content Quality Process Management 

Search Engine Optimisation (SEO) Auditing 

Product Strategy 

Design Strategy 

Accessibility Management 

Product Design  

BT Group’s Behaviours 

Customer First 

Prioritize customer needs in every decision and action.  

Challengers 

Challenge the status quo and bring innovative ideas to life. 

Committed 

Own outcomes and deliver with integrity. 

Clear 

Communicate openly and simply, ensuring alignment. 

Connected 

Collaborate across teams to achieve shared goals. 

Join us at a pivotal moment for BT Business. We are executing a multi-year transformation to restore growth, modernise at scale and unlock new markets beyond connectivity. Our ambition is clear – return to sustainable revenue and EBITDA growth, strengthen our market position, and deliver meaningful shareholder value through disciplined execution and bold reinvention.
 
We are fundamentally reshaping the business – simplifying our portfolio, digitising our customer experience and building market-leading capability across cyber, AI and managed services, all powered by the UK’s leading fixed and mobile networks. This is a shift from a legacy connectivity provider to a modern, solutions-led, AI-first business that can truly differentiate in a competitive and fast-moving market. 
 
With execution momentum building and a clear path to growth, the opportunity now is to scale what works, accelerate performance and fully realise our potential. This is about delivering against ambitious financial outcomes while transforming how we operate – creating a business that is simpler, faster, more innovative and easier to do business with.
 
If you want to be part of the team shaping the turnaround of a multi-billion-pound business – and building a stronger, more competitive BT for the future – this is your moment.