Content Specialist, IDC CX Content Strategy, AWS Marketing

Amazon is hiring a Content Specialist, IDC CX Content Strategy, AWS Marketing in New York, United States. It pays $70k-$114k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
The posting mentions Seo, content strategy and content marketing among its tools and skills.
Level classes it as a mid-level role.
Amazon has 20,000+ other open roles on Level.
Posted within the past week.

AI in this role

Supports content strategy execution, audits, and campaign deliverables under senior guidance within AWS Marketing.

seo

content-strategycontent-marketingaudience-auditcross-functional-collaboration

Content Specialists support the development and execution of content strategies that align messaging, audience needs, and campaign objectives. Working under the guidance of senior content strategists, they help maintain narrative consistency across the customer journey by producing and coordinating defined content deliverables, applying established content types and placements by funnel stage, and contributing to Content Lifecycle Map development.
The Content Specialist helps execute content strategies that guide customers through a cohesive AWS narrative across touchpoints of their journey. Using our standardized messaging hierarchy and the direction set by senior strategists, this role helps keep messaging, audience needs, and business objectives aligned while maintaining consistency in brand voice and customer experience. The Content Specialist does not own the content strategy or the messaging within the content; they apply the strategic direction provided to them to help content creators deliver consistent, personalized content experiences that educate, engage, and empower customers.

Key job responsibilities
With a focus on audience engagement and consistent storytelling, the Content Specialist’s key responsibilities include assisting with audience and content audits, maintaining content calendars, helping coordinate content creation (though not producing it), and gathering content performance metrics to support continuous improvement. The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to help deliver high-quality content across various platforms and formats, ensuring the strategic direction and messaging provided is executed consistently in each content piece—whether blogs, infographics, or videos, etc. The Content Specialist works with the Channels team, Digital Strategists, and Content Studio to apply recommended content formats based on persona, customer journey stage, and content placement.

Key Responsibilities
- Support the execution of content strategies aligned with AWS goals and target audiences
- Assist with audience and content audits to inform strategy
- Help maintain content calendars and information architecture
- Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance
- Apply SEO best practices and support multi-platform distribution
- Compile performance metrics and surface observations for review
- Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to support alignment across execution touchpoints
- Help ensure brand and messaging consistency across all content
- Apply recommended content formats based on persona to support engagement, lead generation, and brand loyalty

A day in the life
Your Day-to-Day
- Help maintain the content calendar from ideation to publication
- Coordinate with content creators and designers to produce various content formats
- Help identify trends, content gaps, and audience preferences
- Work with data and analytics teams to gather and track KPIs
- Work with peer teams to support SEO optimization and user-friendly formats
- Stay informed on industry trends and algorithm changes affecting content marketing
- Help maintain relationships with internal and external subject matter experts

About the team
The Integrated Demand Center (IDC) Content Strategy team shapes how AWS tells its story across the customer journey. We're the connective tissue between messaging, audience insight, and campaign execution — making sure the right content reaches the right customer, in the right format, at the right moment. Our work spans the full content lifecycle, from strategy and planning through creation and performance, in close partnership with Content Studio, Digital Strategy, Campaign teams, and subject matter experts across AWS Marketing.

We're a collaborative, curious group that cares as much about craft as about outcomes. We dive deep on our audiences, challenge each other's thinking, and keep a cohesive AWS narrative at the center of everything we build. For someone early in their content career, this is a place to learn from experienced strategists, develop your craft on high-visibility work, and see the direct impact of great content on how customers discover, evaluate, and adopt AWS.

Basic qualifications

- 2+ years of professional non-internship marketing experience
- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred qualifications

- Experience working with a major brand or entertainment company in project/production management
- Experience in e-commerce, start ups, advertising, commercial
- Experience using data visualization tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Clara - 70,400.00 - 113,700.00 USD annually
USA, NY, New York - 66,300.00 - 113,700.00 USD annually
USA, VA, Arlington - 59,100.00 - 103,400.00 USD annually
USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually

How we rate this

Content Specialist, IDC CX Content Strategy, AWS Marketing at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Content Specialist, IDC CX Content Strategy, AWS Marketing is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $70k-$114k a year.
The role is based in US, NY, New York.
The job was posted on October 30, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Content StrategyContent MarketingAudience AuditCross Functional CollaborationSeo

Also common in marketing jobs at this level

SQL AI agents Generative AI Python Machine learning LLM

Pay

This job starts at: $70k
Typical marketing job: $147k

This posting starts 52% below the typical marketing job. See marketing jobs

Questions you could be asked

Tell me about a project where content strategy was part of your work. What did you do?
Tell me about a project where content marketing was part of your work. What did you do?
Tell me about a project where audience audit was part of your work. What did you do?
Tell me about a project where cross functional collaboration was part of your work. What did you do?
Walk me through how you've used Seo in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Content Strategy, Content Marketing, Audience Audit, Cross Functional Collaboration, and Seo. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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