Head - Marketing

Job Purpose:

Responsible for defining and executing the full marketing vision across the real estate business, spanning brand positioning, project launches, digital performance, PR, and broker engagement. The role leads a marketing team to deliver campaigns that generate qualified leads, accelerate conversions, and build lasting brand equity. Every initiative must contribute measurably to revenue and market leadership.

How you will make an impact (Key responsibilities):
1. Brand Strategy & Project Launches

• Define and execute the overall brand strategy, ensuring consistent positioning that establishes the company as a tier-1
developer.
• Lead end-to-end marketing for all project launches, from naming and branding through to events, collateral, and post-launch
campaigns.
• Develop and manage high-profile launch events, investor gatherings, and experiential activations that reinforce brand prestige
and accelerate sales.
• Oversee the creation of all project assets including brochures, renders, outdoor media, and digital content to ensure premium
brand presentation.
• Identify brand elevation opportunities through celebrity partnerships, ambassador campaigns, and strategic co-branding
initiatives.

2. Integrated Campaigns & Media
• Direct 360-degree campaigns across digital, OOH, TV, print, social, influencer, and PR channels to maximise brand reach and
investor engagement.
• Lead media planning and buying, ensuring optimal channel mix and strong return on marketing investment across all
campaigns.
• Oversee all creative output, ensuring visual communications and brand messaging resonate with target audiences including
HNWIs and investors.
• Champion innovative marketing approaches, including experiential and event-led activations, to differentiate the brand in a
competitive market.
• Evaluate campaign performance and implement continuous optimisation strategies to improve lead quality, conversion rates,
and cost efficiency.

3. Digital Marketing, CRM & Lead Generation

• Lead digital marketing strategy across SEO, SEM, social media, content, email, and performance channels to grow qualified
lead pipelines.
• Oversee CRM integration with lead generation channels, ensuring seamless tracking, lead qualification, and conversion
optimisation.
• Drive continuous improvement of digital platforms including the company website, apps, and WhatsApp engagement tools to
enhance the customer journey.
• Monitor digital KPIs including cost per lead, cost per sale, and conversion ratios, delivering data-driven recommendations to
improve performance.
• Develop ESG and sustainability-focused marketing narratives that strengthen investor confidence and brand credibility.

4. Broker Engagement, PR & Partnerships

• Design and manage broker incentive and activation programmes to drive external sales channel performance and expand
market reach.
• Build and maintain strategic media partnerships, thought leadership platforms, and PR channels to strengthen the brand's
public voice.
• Lead investor communication and reputation management across all key touchpoints, ensuring consistent and credible
messaging.
• Establish and manage relationships with branding, PR, digital, and creative agencies to deliver high-quality, on-brand outputs.

5. Leadership, Budget & Commercial Performance
• Lead, mentor, and develop the marketing team, fostering a high-performance culture of creativity, accountability, and
commercial focus.
• Own the annual marketing budget, ensuring disciplined allocation, cost efficiency, and measurable return on investment across
all programmes.
• Define marketing KPIs and reporting frameworks to track brand performance, lead generation, sales contribution, and
campaign effectiveness.
• Collaborate closely with Sales, Commercial, and Operations teams to align marketing activity with project pipelines and
revenue targets.
• Streamline marketing operations and launch processes to improve speed to market without compromising quality or brand
standards.

What you will bring – Skills & Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field; postgraduate qualification preferred.
• 10+ years of marketing experience, with significant tenure in real estate, property development, or a high-value consumer
sector.
• Proven track record leading project launches and large-scale integrated campaigns across digital, OOH, TV, print, and
experiential channels.
• Strong expertise in digital marketing including SEO, SEM, social media, performance marketing, and CRM integration.
• Demonstrated experience managing and growing direct sales lead pipelines with measurable improvement in conversion and
cost-per-lead metrics.
• Experience developing and executing broker engagement, incentive programmes, and channel expansion strategies.
• Proven ability to plan and execute high-profile events including project launches, investor summits, and large-scale
experiential activations.
• Strong commercial acumen with experience managing substantial marketing budgets and delivering quantifiable revenue
contribution.
• Excellent leadership skills with experience building, managing, and developing cross-functional marketing teams.
• Strong PR, communications, and stakeholder management capabilities, including experience with investor and executive
brand messaging.
• Deep understanding of the regional real estate landscape, HNWI investor behaviour, and market dynamics across the GCC.

Life at Apparel Group – Why to join us:

At Apparel Group, you’ll be part of a vibrant, multicultural community powering some of the world’s most loved brands across
markets. It’s a place where every day brings new opportunities to learn, collaborate and make an impact, whether that’s creating
exceptional experiences for our customers, bringing new ideas to life or taking your career in a new direction. We give our people
the opportunity to take ownership, grow through experiences and work alongside diverse talent, while being part of a business
that is constantly evolving. Come grow with us, shape what’s next and make your mark.

Here you will find:
Community & Growth - a respectful, team-driven environment with room to learn and lead.
Purpose - meaningful work that connects people through our brands and service.
Diversity - an inclusive culture that values unique backgrounds and ideas.