Copywriter
Mastercard is hiring a Copywriter in Dubai, United Arab Emirates. Level rates it ; you can apply on Mastercard.
Level's read on this job
- On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
- The posting mentions copywriting, creative strategy and content creation among its tools and skills.
- Level classes it as a mid-level role.
- Mastercard has 1,100+ other open roles on Level.
- Posted in the last few days.
AI in this role
Develop compelling copy and integrated campaigns across multiple channels as a Copywriter at Mastercard.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
CopywriterCopywriter, Advisors Creative DeskOverview
The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally.
The Advisors Creative Desk sits within Services as a full-service creative and advertising capability, helping clients build and grow their brands through end-to-end solutions, from brand positioning and strategy to creative development, campaigns, and content.
The Copywriter brings brands to life through powerful ideas, compelling storytelling, and effective communications across a portfolio of clients. Working closely with strategists, designers, and clients, the role helps shape integrated campaigns and content that connect with audiences, solve business challenges, and deliver meaningful impact across multiple channels and touchpoints.
Role
As a Copywriter, you will:
• Develop compelling copy and creative ideas across a range of channels, including TV, video, digital, social, CRM, display advertising, and print.
• Contribute to the development of integrated campaigns and content from concept through execution.
• Partner closely with designers, strategists, and other creatives to deliver impactful and strategically sound work.
• Ensure all work meets high standards of creativity, craft, accuracy, and attention to detail.
• Present creative work clearly and confidently in internal reviews and client meetings.
• Manage multiple projects simultaneously in a fast-paced environment.
• Proactively contribute new ideas and creative approaches that help solve client challenges and support business growth.
• Stay informed of cultural, consumer, marketing, and creative trends to identify emerging opportunities and inspire innovative thinking.
All About You
• 5+ years of copywriting experience within leading advertising agencies, preferably within global network agencies.
• Strong portfolio demonstrating conceptual thinking and campaign development across multiple channels and formats.
• Strong writing and storytelling with the ability to adapt tone and messaging for different audiences and platforms.
• Experience developing integrated campaigns across digital, social, video, CRM, web, print, and other marketing channels.
• Excellent attention to detail and commitment to creative excellence and craft.
• Strong collaboration skills and experience working with multidisciplinary teams
• Bachelor's degree or equivalent professional experience in a relevant field.
• Proficiency in English is required; additional languages are a plus, with Arabic considered an advantage.
• Open to occasional travel as required.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
How we rate this
Copywriter at Mastercard rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where copywriting was part of your work. What did you do?
- Tell me about a project where creative strategy was part of your work. What did you do?
- Tell me about a project where content creation was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Copywriting, Creative Strategy, and Content Creation. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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