Country Marketing Executive (Rakuten Travel)(Based In Korea)

Job Description:

Rakuten Travel is one of Japan's leading online travel agencies (OTA) and part of the Rakuten Group, a global technology company known for its ecosystem of e-commerce, fintech, digital content, communications, and travel services. Launched in 2001, Rakuten Travel connects millions of travelers with a broad selection of hotels, resorts, ryokans, and travel products across Japan and international destinations. The platform serves both leisure and business travelers and supports customers in multiple languages worldwide.

We are seeking a passionate and proactive Country Marketing Executive to support Rakuten Travel’s growth and brand presence in Korea. This role is responsible for executing localized marketing strategies, driving impactful campaigns, and enhancing brand awareness and customer engagement in the Korean market.

The successful candidate will work closely with cross-functional teams to develop and implement market-relevant campaigns, manage social media channels, coordinate media partnerships and events, and contribute to building a strong and consistent brand voice. This is an exciting opportunity for a marketing professional who is creative, data-driven, and passionate about travel, branding, and customer experience.

Responsibilities:

• Develop content and social strategies to drive brand awareness and engagement

• Manage social media platforms (Facebook, Instagram, Naver, Kakao) with strong content strategy and data analysis

• Own activation strategies across paid media channels

• Monitor market trends, competition, and landscape; provide insights and best practices

• Use customer insights and seasonal data from internal and external tools

• Collaborate with internal and external stakeholders and coordinate with HQ teams to deliver projects on time

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (preferred)

• Minimum 3 years of marketing experience, including content and performance marketing in digital media

• Fluency in Korean and English (spoken and written)

• Strong understanding of Korea market landscape and consumer behaviour

• Digitally savvy with strong analytical and administrative skills

• Fast learner, curious, and a team player

• Startup mindset: collaborative, entrepreneurial, and able to work independently when needed

• OTA industry experience is a plus

• Familiarity with tools such as Photoshop, Canva, and Figma is a plus

Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.