Senior Marketing Manager - ANZ
Gentrack is hiring a Senior Marketing Manager - ANZ in Melbourne, Australia. Level rates it ; you can apply on Gentrack.
Level's read on this job
- Level rates this marketing role Little AI ●○○○: aI is not part of the work.
- Level classifies it as a senior role.
- Level lists 14 other open roles at Gentrack.
- The role was posted in the last few days.
AI in this role
Our Values and Culture Colleagues at Gentrack are one big team, working together to drive efficiency in two of the planet’s most precious resources, energy, and water. We are passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners, shareholders, and each other. Our core values are:
Ø Respect for the planet
Ø Respect for our customers and
Ø Respect for each other
Gentrackers are a group of smart thinkers and dedicated doers. We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful. We are a team that shares knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about doing honest business that is good for not just customers but families, communities, and ultimately the planet. Gentrackers continuously look for a better way and drive quality into everything they do.
This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack's global aspirations by having the most talented people, an inspiring culture, and a technology first, people centric business.
The OpportunityThis is a chance to shape marketing across Australia and New Zealand at a time when utilities are rethinking how they serve customers and support the energy transition. You’ll work on meaningful challenges, with the freedom to turn your ideas into campaigns and see the impact of your work across the region.
You’ll join a friendly, and high-achieving marketing team that takes pride in its work, shares ideas openly and embraces AI. Based in Melbourne, with flexible work arrangements (three days in office, two days flexible) you’ll have ownership of ANZ marketing while drawing on the expertise and support of a global team
The Specifics The role gives you variety: you’ll set regional priorities, build campaigns, partner closely with sales and bring Gentrack’s AI-enabled billing and CRM solutions to market, working closely with our partners (including AWS and Salesforce). If you enjoy both shaping the strategy and making it happen, you’ll have room to do both here.Reporting to the Regional Marketing Director of APAC, you'll be instrumental in supporting the go-to-marketing strategy to build lead generation, customer retention and build brand awareness in ANZ. This role is a mix of both strategic and operational marketing; while this is a senior position, which will be accountable for strategy and execution, you will also be responsible for the hands-on execution with support of the global team including creative, digital marketing and social media. Due to the global nature of the business, you will be required to regularly be available for evening calls to accommodate the team in Europe. You will also need to be able to travel both domestically and internationally.
Your Key Responsibilities
Regional Marketing Leadership- Develop and execute the ANZ and Pacific Islands regional marketing strategy aligned with Gentrack’s global goals and local sales objectives.
- Act as the primary marketing partner for the ANZ regional leadership and sales teams.
- Build brand visibility and credibility within the energy and water industries.
- Organise hospitality events to create strong relationships between Gentrack and existing customers or prospects.
- Support Gentrack’s investor events, media and communication needs.
- Ensure close alignment with Sales, Product, and global Marketing teams to align strategies and ensure integrated campaign execution.
- Occasionally support internal communications and events when required.
- Plan and deliver integrated campaigns across digital, social, trade shows, and traditional channels to build awareness and generate qualified leads.
- Deliver targeted account-based marketing (ABM) programs to support sales, pre-sales in converting strategic opportunities.
- Write press releases, LinkedIn posts, blog articles, and case studies relevant to the ANZ region.
- Develop and execute targeted ABM programs to support Sales and Pre-Sales teams in converting strategic opportunities.
- Leverage marketing automation tools (e.g., HubSpot) and CRM systems to manage lead nurturing and measure campaign performance and ROI.
- Monitor regulatory changes, industry developments, and competitor activities in energy and water markets.
- Translate insights into actionable marketing initiatives and thought-leadership content.
- Provide regular updates to global and regional teams on emerging trends and opportunities.
- Lead performance marketing initiatives to drive awareness and pipeline growth.
- Collaborate with Digital Marketing to measure campaign effectiveness and continuously improve performance of regional campaigns.
- Lead the strategy, planning, and execution of regional trade shows, conferences, partner events and webinars.
- Manage agencies and vendor relationships, booth design, logistics, and post-event lead follow-up.
- Ensure Gentrack’s presence at events reflects brand excellence and thought leadership.
- Identify and coordinate speaking opportunities to enhance visibility and credibility.
What We’re Looking For:
- 6-10+ years’ experience in a B2B marketing in a tech/software environment
- Go-to-market planning capabilities including demand generation and experience in hands-on execution
- Analytical and structured to analyse data to ensure that programs support business goals
- Ability to use different AI tools effectively and execute quickly in an extremely fast paced, high growth environment
- Excellent interpersonal and communication skills; ability to influence others without formal authority
- Highly organised and detail oriented
- Understanding of the utilities industry (energy/water)
- Working in a scale-up and fast growth environment
- Hubspot experience to run campaigns
- Familiarity with design tools like Canva or basic video editing software is a plus
Personal Attributes:
- A positive, high-energy, and can-do attitude is essential, as you'll be managing diverse tasks in a fast-paced environment
- Exceptional communication and writing skills with the ability to articulate complex concepts clearly and concisely
How we rate this
Senior Marketing Manager - ANZ at Gentrack rates 34 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Classification
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
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Pay
- Typical marketing job
- $148k
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