Creative Director
Roblox is hiring a Creative Director in San Mateo, United States. It pays $231k-$270k a year and Level rates it ; you can apply on Roblox.
Level's read on this job
- Uses AI ●●○○ is how Level rates this role: an ordinary role that requires AI tools.
- The posting mentions visa sponsorship.
- The posting mentions AI Tools, creative direction and art direction among its tools and skills.
- Level classes it as a lead role.
- Roblox has 267 other open roles on Level.
AI in this role
Shape industry-leading creative for Roblox while experimenting with and integrating AI tools to accelerate ideation and workflows.
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Creative Director
Roblox is looking for an experienced Creative Director to shape industry-leading creative for our immersive gaming and creation platform. This hands-on role requires as much creative judgment as it does craft—we’re looking for someone who can evaluate whether an idea is worth making, hold a through-line across a campaign or platform moment, and push the work from well-executed to genuinely compelling. You'll direct creatives across multiple touchpoints, bring curiosity about how emerging tools and AI can improve the way the team works, and build the systems, culture, and talent that keep work moving efficiently from brief to delivery.
You Will:
- Lead end-to-end concept development with a strong point of view on creative strategy, storytelling, and brand expression across digital and on-platform content
- Drive projects through the full production lifecycle — from concepting and art direction through delivery
- Experiment with and integrate AI tools to accelerate ideation, streamline production, and open up new ways of working without sacrificing craft
- Build and scale creative workflows, review cadences, and operational systems that allow the team to move quickly
- Mentor and develop a multidisciplinary team including art directors, copywriters, and designers
- Ensure all deliverables meet partner expectations on timelines and budgets, proactively flagging and resolving blockers
- Facilitate project-related team meetings (kick-offs, reviews, retrospectives) and communicate clearly with stakeholders at all levels
- Collaborate with cross-functional partners across marketing, product, and business teams to ensure work is strategically grounded and on-brand
You Have:
- 12+ years of experience in creative roles, with at least 3–5 years in a leadership or management capacity at an in-house studio, agency, or production company
- A portfolio that demonstrates range, narrative depth, and strong creative judgment across digital and traditional formats
- Genuine curiosity about AI and emerging creative tools, with hands-on experience using them to improve ideation and production workflows
- A strong visual and art direction background, including hands-on experience in animation, 3D asset generation, and high-fidelity key art and renders
- Proven experience building and scaling creative workflows and operational systems
- Deep fluency across creative tools, including Figma, Adobe Creative Suite, 3D software, and presentation tools
- Strong stakeholder management skills — you're comfortable presenting creative rationale, navigating feedback, and advocating for your team's point of view
- A sharp eye for craft and a collaborative, iterative mindset
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Annual Salary Range$230,660—$269,570 USDRoles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.
For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.
How we rate this
Creative Director at Roblox rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where creative direction was part of your work. What did you do?
- Tell me about a project where art direction was part of your work. What did you do?
- Tell me about a project where storytelling was part of your work. What did you do?
- Tell me about a project where workflow optimization was part of your work. What did you do?
- Walk me through how you've used AI Tools in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Creative Direction, Art Direction, Storytelling, Workflow Optimization, and AI Tools. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
Want an expert to read your CV for this job?
Free. Send your CV and the role you want next. You get your review by email within 24 hours.
Get new AI jobs (Uses AI ●●○○ or higher) by email
One email a week with the new AI jobs (Uses AI ●●○○ or higher), each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.
Free. One email a week. Unsubscribe in one click.
Similar roles
Other roles that use AI, at other companies.
What kind of AI work fits you?
Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.
Find my next step