Creative Program Manager - Events, AWS Brand and Creative

Amazon is hiring a Creative Program Manager - Events, AWS Brand and Creative in Seattle, United States. It pays $83k-$138k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include AI agents, program management and event marketing.
Level classifies it as a mid-level role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Manage creative event programming and brand execution to position AWS as an AI leader.

ai-agentsprogram-managementevent-marketingbrand-strategystakeholder-management

AWS Brand & Creative is on a mission to establish AWS as the world's undisputed leader in AI and technology — shaping how customers, developers, and prospective customers perceive, trust, and choose AWS. We are seeking a Creative Program Manager for Global Events who combines sharp program execution with creative sensibility and a passion for delivering world-class brand experiences at scale.

This is not a role for someone content to simply track timelines. This is a role for someone who thrives in ambiguity, drives complex creative workstreams from concept through delivery, and knows what it takes to bring a brand to life in physical and digital environments that shift customer perception. You will own the marketing execution and measurable brand impact of the Kernel brand update across the Global Events portfolio — including re:Invent — defining how the new AWS brand comes to life on-site so it shifts perception of AWS as a leader in AI and technology.

The right candidate moves fluidly between strategic planning and hands-on execution. They have the operational rigor to manage complex, multi-workstream event programs and the creative judgment to ensure brand integrity, defend bold experiential ideas, and drive alignment across internal teams and external agency partners at every stage

Key job responsibilities
Event Brand Activation & Creative Execution
• Drive the execution of creative services and translation of the AWS brand for the Global Events portfolio, including re:Invent — encompassing event experience, on-site brand expression, and messaging that ladder to brand foundations
• Independently manage end-to-end creative workflows for complex onsite campaigns, toolkits, and playbooks of large-scale initiatives with global impact
• Drive consistent adoption of AWS brand guidance among cross-Amazon partners contributing to events, ensuring brand adherence across all event dimensions
• Develop and optimize the marketing and creative services approach for event brand moments, auditing effectiveness and surfacing insights that influence broader brand and event strategy

Program & Stakeholder Management
• Proactively partner with key event stakeholders to define success criteria and measurement approach for event brand activations, connecting initiatives to drive brand perception, awareness, and consideration
• Manage campaign alignment meetings and creative reviews with senior stakeholders and partners; provide clear, concise communication (briefs, creative reviews, MBR/QBR, go-to-market plans, post-mortems)
• Proactively mitigate risk and manage scope to ensure high-quality, on-time delivery; clear blockers (path to green) and escalate appropriately
• Deep dive into project requirements, gaining understanding of needs for projects that may be ambiguous

Agency & Vendor Management
• Partner with and manage internal creative teams and external agency partners from concept through delivery across multiple digital content types
• Manage creative asset production and delivery across digital and brand channels, including localization workflows
• For multi-country initiatives, collaborate with partners across locales to share learnings, identify bottlenecks, and support global execution
• Lead agency and vendor coordination including scope definition, resourcing, budget/PO management, and performance accountability

Operational Excellence & Innovation
• Own overarching team workflows and processes in partnership with creative leads, campaign managers, and business partners; continue to define and improve existing processes and utilize tool solutions for better efficiency
• Proactively collect and share best practices and playbooks with creatives and campaign teams; build reusable mechanisms (playbooks, briefing/review templates)
• Embrace and advance AI adoption — leveraging AI tools and agentic workflows to increase the speed, quality, and scale of the work, and helping the team adopt new ways of working

About the team
Our mission is to establish and advance AWS as the world's undisputed leader in AI and technology, shaping how customers, developers, and prospective customers perceive, trust, and choose AWS, while empowering the entire AWS Marketing organization to deliver brand-consistent, strategically inventive, and creatively excellent work at scale.

We work backwards from our end customers: business decision-makers, developers and builders, and technical leaders who are sophisticated, skeptical of marketing, and increasingly bombarded with AI claims from every direction.

Basic qualifications

- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred qualifications

- Experience in digital marketing and content production timelines and process
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience communicating results to senior leadership, or experience using complex financial models, KPIs, and data analysis to inform strategic business decisions and influence cross-functional stakeholders, with proven business impact (e.g., financial savings, operational improvements, or customer benefits)
- Knowledge of Adobe design programs including Photoshop, Illustrator, InDesign
- Experience in multi-territory campaign management
- Experience managing large-scale brand activations or events, ideally including tentpole moments such as re:Invent
- Track record leading cross-functional creative teams and external agencies from concept through delivery

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

How we rate this

Creative Program Manager - Events, AWS Brand and Creative at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Creative Program Manager - Events, AWS Brand and Creative is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $83k-$138k a year.
The role is based in US, WA, Seattle.
The job was posted on September 15, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

AI agentsProgram ManagementEvent MarketingBrand StrategyStakeholder Management

Questions you could be asked

How do you decide when an AI agent can act on its own versus asking for approval first?
Tell me about a project where program management was part of your work. What did you do?
Tell me about a project where event marketing was part of your work. What did you do?
Tell me about a project where brand strategy was part of your work. What did you do?
Tell me about a project where stakeholder management was part of your work. What did you do?

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List these exact terms on your resume: AI agents, Program Management, Event Marketing, Brand Strategy, and Stakeholder Management. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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