SumUpCRM Manager- Consumer
SumUp is hiring a CRM Manager- Consumer in London, United Kingdom. Level rates it ; you can apply on SumUp.
Level's read on this job
- On Level's scale, this role is Uses AI ●●○○: an ordinary role that requires AI tools.
- The posting mentions Iterable, Braze and Customer Io among its tools and skills.
- Level classes it as a mid-level role.
- SumUp has 344 other open roles on Level.
- Posted in the last few days.
AI in this role
Manage consumer CRM campaigns and lifecycle journeys, utilizing AI writing assistants for copy generation alongside standard marketing tools.
Team description
SumUp's Consumer Bank is building the next generation of an everyday financial product. The Consumer CRM team turns every new sign-up into an active, engaged customer by designing the journeys that guide people from onboarding through to their first transaction and beyond. As the business enters a major growth phase in 2027, you'll take ownership of this activation funnel, build the lifecycle comms that bring each new launch to life, and have a direct hand in lifting one of our most important conversion metrics.
What you'll do
- Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS
- Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job
- Build audience segments, track daily performance and run A/B tests on copy, timing and channel
- Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market.
What you'll bring
- Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product
- Hands-on experience with a modern CRM platform such as Iterable, Braze or Customer.io
- Comfort working across push, email and in-app messaging, with basic SQL for audience checks and reporting
- Comfort designing and interpreting A/B tests to drive continuous improvement in customer engagement
- Strong knowledge of segmentation and personalisation techniques, with the ability to tailor messaging for different customer groups
- Track record of developing and executing retention and lifecycle marketing strategies for existing customers
- Ability to collaborate closely with Product, Data, Localisatoin and Design teams to bring campaigns to life
Why you should join SumUp
🌎 Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
🏥 Health matters: private health insurance, including optical and dental
🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta
💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
🛡 Peace of mind: life insurance from MetLife for 2× your salary
🌴 Break4me: 1-month sabbatical after 3 years of service
🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
About SumUp
Be empowered to do more that matters.
At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
Our commitment to small businesses is reflected in our diverse team of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.
SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.
How we rate this
CRM Manager- Consumer at SumUp rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- How do you decide when an AI agent can act on its own versus asking for approval first?
- Tell me about a project where crm was part of your work. What did you do?
- Tell me about a project where lifecycle marketing was part of your work. What did you do?
- Tell me about a project where copywriting was part of your work. What did you do?
- Tell me about a project where a b testing was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: AI agents, CRM, Lifecycle Marketing, Copywriting, and A B Testing. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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