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Procter & Gamble

Design Director, Brand Expression | P&G North America Gillette

Procter & Gamble is hiring a Design Director, Brand Expression | P&G North America Gillette. It pays $144k-$190k a year and Level rates it ; you can apply on Procter & Gamble.

Level's read on this job

  • On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
  • Tools and skills the posting cites include brand strategy, design direction and creative direction.
  • Level classifies it as a senior role.
  • Level lists 873 other open roles at Procter & Gamble.

AI in this role

Leads the visual identity, design strategy, and brand expression for the Gillette brand portfolio in North America.

brand-strategydesign-directioncreative-directioncross-functional-leadership

Job Location

BOSTON GO & TECH CENTER

Job Description

The Design Director, Brand Expression will serve as the creative leader responsible for shaping and evolving the North American expression of the Gillette brand portfolio. This role represents a unique opportunity to elevate consumer experience, strengthen brand building, and drive business growth through design across one of Gillette's largest and most strategically important markets.

Working in close partnership with Global Design, the Design Director will translate global brand strategy and principles into compelling, consumer-relevant experiences across packaging, retail, innovation, and communication. The role requires a leader who can connect business strategy, consumer understanding, and design excellence to shape the future of the Gillette brand in North America.

This position will be based out of Boston, MA.

As the Design leader embedded within a multifunctional business team, you will:

  • Lead the visual identity, design strategy, and brand expression for North American Gillette initiatives across packaging, retail, communication, innovation, and digital touchpoints.
  • Serve as the steward of Gillette's North American brand expression, ensuring all design work strengthens the brand while operating within the established global identity framework.
  • Partner closely with Global Design to align regional initiatives with the broader Gillette brand vision while advocating for North American consumer, customer, and business needs.
  • Translate deep consumer understanding, cultural shifts, retailer realities, and grooming trends into meaningful design solutions that drive business growth.
  • Lead and inspire a network of external agency partners, including design firms, advertising agencies, retail design firms, shopper agencies, and digital partners.
  • Drive the design direction for regional innovation initiatives, retail programs, and go-to-market activations, ensuring excellence from concept through execution.
  • Facilitate design sprints, workshops, and cross-functional collaboration sessions to solve complex business and consumer challenges.
  • Champion exceptional design craftsmanship and raise the quality, effectiveness, and distinctiveness of all consumer-facing experiences.
  • Build strong collaborative relationships across Brand, R&D, Product Supply, Sales, and Global Design teams to ensure seamless execution and alignment.
  • Advocate for design as a strategic driver of brand equity, consumer delight, and business growth.

Job Qualifications

Qualifications:

  • Bachelor's degree in Design or related field.
  • A minimum of 6 years of experience in a similar role.
  • Demonstrated ability to lead design projects from concept to completion.
  • Strong knowledge of design software and technologies (such as InDesign, Illustrator, Dreamweaver).
  • A keen eye for aesthetics and details.
  • Excellent communication skills.
  • Ability to work methodically and meet deadlines.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000158287

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$144,000.00 - $190,000.00 / year

How we rate this

Design Director, Brand Expression | P&G North America Gillette at Procter & Gamble rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Brand StrategyDesign DirectionCreative DirectionCross Functional Leadership

Questions you could be asked

  1. Tell me about a project where brand strategy was part of your work. What did you do?
  2. Tell me about a project where design direction was part of your work. What did you do?
  3. Tell me about a project where creative direction was part of your work. What did you do?
  4. Tell me about a project where cross functional leadership was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Brand Strategy, Design Direction, Creative Direction, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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