Design Engineer (Brand Team)
Baseten is hiring a Design Engineer (Brand Team) for a remote role open to applicants in United States. It pays $190k-$240k a year and Level rates it ; you can apply on Baseten.
Level's read on this job
- Level rates this role Works on AI ●●●○: the daily work is on AI products, without building the model.
- The posting lists this role as remote.
- Tools and skills the posting cites include Cursor, Clay and React.
- Level classifies it as a mid-level role.
- Level lists 106 other open roles at Baseten.
AI in this role
Design Engineer to own and build the marketing web experience for an AI inference infrastructure company.
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.
THE ROLE
We're looking for a Web Designer / Design Engineer to own baseten.co day to day, from concept through production. You'll design and build landing pages, bring product launches to life, run experiments, improve conversion, and keep raising the quality bar on the site.
This is a high-ownership role on the brand design team, sitting between brand design and frontend engineering. We want the website to be one of the best expressions of the Baseten brand and one of the best developer-focused sites on the internet, which means treating it as a product that's constantly evolving rather than something we redesign every few years. You'll have a lot of autonomy to ship, while partnering closely with brand, product marketing, engineering, and leadership on bigger launches.
RESPONSIBILITIES
Own the design and frontend implementation of the Baseten marketing site.
Ship landing pages, product pages, launches, and campaigns from concept through production.
Improve the site continuously, finding and acting on opportunities to make it better rather than waiting for a redesign cycle.
Partner with growth and product marketing to test messaging, layouts, and conversion improvements without sacrificing craft.
Build polished interactions, motion, and details that make the site feel distinctly Baseten.
Build and evolve the components, patterns, and design systems that let the team move quickly without lowering the bar.
Turn complex technical products into clear, compelling web experiences.
Prototype ambitious interactive and experimental ideas when a launch calls for it.
Make it dramatically easier for the brand and marketing teams to get great work onto the internet.
Set the bar for web design and frontend craft across the company.
REQUIREMENTS
Fluency in modern frontend development: React, Next.js, HTML, CSS, and JavaScript or TypeScript.
Ability to move from Figma into code and own the final result in production.
Deep attention to typography, layout, interaction, motion, and responsiveness.
Systems thinking, with a track record of building reusable components and patterns instead of solving every page from scratch.
Comfort experimenting, iterating, and using data to make a site more effective without turning it into a growth hack.
Interest in technical products and the ability to make complex ideas feel clear without flattening them.
Strong opinions about the web, and the ability to articulate why something works and why it doesn't.
NICE TO HAVE
Experience with motion design, animation, or WebGL.
Experience with Three.js, React Three Fiber, shaders, or creative coding.
Experience building developer-focused or deeply technical websites.
Experience working with DatoCMS.
BENEFITS
Competitive compensation, including meaningful equity
(U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
(U.S. only) Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).
How we rate this
Design Engineer (Brand Team) at Baseten rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a research question you investigated. What did you find?
- Walk me through how you've used Cursor in your day-to-day work.
- What are the limits of Clay that you've run into, and how did you work around them?
- What's a project where you used React hands-on?
- Walk me through how you've used Next Js in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: AI Research, Cursor, Clay, React, and Next Js. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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