AmazonDesigner, Reputation Marketing & Insights
Amazon is hiring a Designer, Reputation Marketing & Insights in Seattle, United States. It pays $133k-$185k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this marketing role is Uses AI ●●○○: an ordinary role that requires AI tools.
- The posting mentions Generative AI, Midjourney and Stable Diffusion among its tools and skills.
- Level classes it as a mid-level role.
- Amazon has 20,000+ other open roles on Level.
AI in this role
Create multi-format marketing campaigns leveraging generative AI tools daily for rapid ideation and asset production.
We don't need a specialist. We need a creative generalist who can build a deck of AI-generated storyboards before lunch, art direct a video edit in the afternoon, adapt the whole thing into a social toolkit by EOD. You're fast, resourceful, and allergic to preciousness — you'd rather generate 20 directions than polish one to death. The right person treats AI as a core part of their creative process, not a novelty. You're already using generative tools to ideate faster, prototype at higher fidelity, and explore more territory than traditional workflows allow.
A few things to know upfront: This role doesn't live in one lane — if you only want to do motion, or only want to do social, it's not the right fit. We don't wait for perfect briefs; we move fast and iterate in the open. And AI isn't a side experiment here — it's how we work, every day, across every stage of the creative process.
Key job responsibilities
Support creative development and design campaign creative across digital, social, video, and out-of-home formats, using AI to enhance ideation and visual reference development
Use AI tools daily to generate storyboards, reference imagery, mood boards, motion treatments, and rapid prototypes — whatever accelerates the work
Execute across formats — you're equally comfortable building a social toolkit, roughing a video edit, mocking up transit ads, and designing presentation decks
Define and maintain visual standards for AI-generated and AI-assisted assets, ensuring brand consistency as tools evolve
Collaborate with producers, copywriters, and agencies to translate concepts into finished work — you know when to hand off and when to finish it yourself
Partner with Creative Leads to adapt and version creative across audiences, markets, and placements without losing the idea
Raise the bar for the team — establish workflows, share what's working with AI tools, and help teammates level up their own generative capabilities
Move fast in ambiguity — RMI operates on reputation timelines, not product launch cycles. You'll sometimes go from brief to deliverable in days, not weeks
About the team
Our team employs a range of data inputs to learn about the most impactful way to reach our audiences. While we follow the data, we are also not afraid to challenge it. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. Most of all, we respect our audiences through thoughtful and intentional work. Our team strives to identify the persuasive return on investment for every dollar we spend. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes at the expense of those that don’t.
Basic qualifications
- Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
- Knowledge of typographic and brand design principles
- Experience presenting creative concepts effectively to senior executives
- 5+ years of design experience across multiple formats (not just one discipline)
- Demonstrated fluency with generative AI tools for image, video, or design workflows (specific tools don't matter — fluency and adaptability do)
- Experience working with video teams (you don't need to be an editor, but you need to speak the language)
- Comfort operating without a detailed brief — you can take a strategic direction and figure out what it looks like
Preferred qualifications
- Knowledge of the workflow within a marketing, production, or creative department or company
- Experience in brand reputation, corporate communications, or advocacy campaigns
- Experience establishing creative processes for a small team
- Comfort with light video editing or motion graphics (After Effects, Premiere, CapCut — whatever gets it done)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 132,500.00 - 185,000.00 USD annually
USA, VA, Arlington - 120,500.00 - 163,000.00 USD annually
USA, WA, Seattle - 120,500.00 - 163,000.00 USD annually
How we rate this
Designer, Reputation Marketing & Insights at Amazon rates 55 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Pay
- This job starts at
- $133k
- Typical marketing job
- $146k
This posting starts 9% below the typical marketing job. See marketing jobs
Questions you could be asked
- Tell me about a project where graphic design was part of your work. What did you do?
- Tell me about a project where generative ai was part of your work. What did you do?
- Tell me about a project where creative direction was part of your work. What did you do?
- Tell me about a project where storyboarding was part of your work. What did you do?
- Walk me through how you've used Midjourney in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Graphic Design, Generative AI, Creative Direction, Storyboarding, and Midjourney. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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