Digital Lead, Drama

BBC is hiring a Digital Lead, Drama in London, United Kingdom. It pays £52k-£62k a year and Level rates it ; you can apply on BBC.

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Level rates this role Little AI ●○○○: aI is not part of the work.
Level classifies it as a lead role.
Level lists 189 other open roles at BBC.
The role was posted within the past week.

AI in this role

JOB DETAILS

DIGITAL LEAD, DRAMA

JOB BAND: D

CONTRACT TYPE: 12 month fixed term contract

DEPARTMENT: Scripted Digital

BASE: Elstree, London

WORKING PATTERN: Hybrid – 2 to 3 days at Elstree per week

PROPOSED SALARY RANGE: £52,000 - £62,000 + London Weighting (£5441)

Salary dependent on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

Following the launch of BBC Studios Scripted Digital label, we’re looking for an experienced Digital Lead to shape and deliver digital strategy across EastEnders, Casualty, and Silent Witness.

Our dramas have millions of fans and followers across social media, making digital engagement a key part of their success. Audiences engage with content across multiple platforms, following their favourite characters, storylines and exclusive content on Facebook, X, TikTok, Instagram and YouTube.

In this role you will expand reach, strengthen audience engagement and drive performance across all platforms. You will lead editorial, compliance and content delivery, and develop tailored digital roadmaps while ensuring content remains bold, innovative and aligned with the shows’ brands.

WHY JOIN THE TEAM

BBC Studios makes some of the longest-running dramas on TV, alongside an evolving slate of upcoming dramas. While these established brands have loyal and dedicated fanbases, it’s essential they remain fresh, current and exciting. In an increasingly competitive, multiplatform market, compelling digital content is vital to sustaining that loyalty and connecting both new and established dramas with new audiences.

This role presents a unique opportunity to work with some of the UK’s most loved television brands, alongside an exciting slate of new dramas. Brining digital leadership, expertise and creativity, you will continue to develop the shows’ online presence and grow digital audiences through a well-executed digital strategy, and engaging, ambitious content.

YOUR KEY RESPONSIBILITIES AND IMPACT

Grow and develop digital strategy and branding for Drama Productions. Responsibility for editorial oversight, compliance, production and delivery
Develop a comprehensive digital blueprint for Drama Productions and identify strategic opportunities to drive revenue growth
Collaborate with individual shows to develop and produce specific digital roadmap and content
Conduct in-depth analysis of channel and asset performance, audience insights, and market research to inform editorial direction and strategic decisions
Lead and manage a team to create and deliver engaging content; creating a positive, inclusive, high performance and creative environment
Keep updated with BBC-wide digital strategies and projects, as well as in-depth knowledge of all social platforms, industry trends and audience engagement habits

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

Experience of owning and developing digital strategy to support broadcast television; ideally drama or continuing drama
Experience in developing, delivering, and managing digital products and strategy in alignment with wider organisational goals, objectives and brand
Expert knowledge and experience of the digital production lifecycle, including budgeting, risk assessment, compliance and end-to-end project management
In-depth knowledge of social media platforms, trends, audience insights and digital revenue opportunities
Experience of managing and motivating a team to deliver against set targets and KPIs
Knowledge, passion and enthusiasm for TV drama; specifically BBC Studios Drama Productions content

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

How we rate this

Digital Lead, Drama at BBC rates 33 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.