Digital Product Specialist (UAE Nationals)

In line with the UAE Government’s strategy in empowering and developing nationals, Emirates NBD is committed to welcoming the young generation into an innovative, modern and supportive work environment to contribute to the nation's success. We are looking to find the best UAEN talent to join our ENBD family.

As a Digital Product Specialist, RLTB at Emirates NBD, you will support customer acquisition and deposit growth within Retail Products, part of Retail Banking & Wealth Management. Reporting to the Senior Manager Digital Growth – Liabilities, you will develop campaigns to attract new customers and grow deposits from existing customers, while supporting the bank’s digital growth agenda.

• Identify campaign opportunities and develop streamlined campaign management processes to support customer acquisition and deposit growth.
• Keep all sales channels and customer segments updated on campaigns, and develop sales kits, collateral and brochures communicating product and campaign benefits.
• Monitor competitor campaigns across the UAE, share monthly competition snapshots, and recommend initiatives based on market opportunities and changes in government policies.
• Coordinate with internal and external stakeholders and conduct regular reviews to align programmes and plans with business goals.
• Drive new money inflows through focused campaigns and grow existing customers’ deposits through programmes tailored to each segment.
• Support digital acquisition and new money growth through campaigns and initiatives, and monitor campaign-related account bookings, funding and growth contributions.
• Manage customer complaints across channels, establish service-level agreements and resolution and escalation processes with the relevant service team, and use root cause analysis to address recurring issues.

• Bachelor’s degree; an MBA in General Management is desirable but not essential.
• At least two years of relevant experience in sales, product management, or product development and marketing of banking or fast-moving consumer goods products.
• Excellent communication and report-writing skills, with strong interpersonal and relationship management capabilities.
• Proficiency in Microsoft Excel, PowerPoint and Word, strong analytical and problem-solving skills, and a proactive, motivated and service-oriented approach.

There’s never been a better time to join Emirates NBD.

We’re one of the region’s most recognisable brands. We’re banking innovation leaders. We’re growing across both the UAE and our global offices. We offer a huge range of professional development opportunities to accelerate your career. It also goes without saying that we provide extremely competitive rewards, benefits and perks too, like our flexible work policy so you can work from home whenever it suits.

At ENBD, we encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills and capabilities.